UI Case Study: Squeeze app (Part 2)
A user-centered design process on designing a productivity app for people that work from home
Brand Attributes
In order to define the brand, I came up with four brand attributes to differentiate my app from competitors. I wanted Squeeze to be:
- Accurate but adaptable
- Broad but not complex
- Serious but not boring
- Professional but appealing
Moodboard and Style tile
I looked for inspiration in nature and architecture, where the design is accurate, but flexible and adaptable to its environment.
As is an app for a professional use I choose blue for the main colour, because it transmits stability and trustworthiness. And pink as an accent because it makes the app more appealing and less formal.
Design evolution
Daily schedule
Map
Timer
Iterations
I also designed different category tags and tested.
Interactions
Adding tasks
Tasks can be added by dragging and dropping a category or tapping on a blank space in the schedule. An edit mode will be open according to the category you have chosen.
If a task has been added on the to-do list before, you can find it on your edit mode. Just type @ followed by the name of the task and a drop-down list will show you the results. The details of the task will be shown.
Expand, lock and rearrange tasks
Calendar, map and timer
When a play button of a task is played, a bar on the bottom will appear. The bar shows a countdown with the remaining time to perform the task. The task has also a visual bar that shows the progress.
The app aims to encourage to manage your time properly. If you finish a task early you can always stop the countdown and use the spare time as you wish.
Read the UX Study of this project (Part 01)