4 Social Media Tips Every Company Should Know

It is safe to say that social media have become a hub for businesses of all sizes and industries. Easily accessible to billions of consumers worldwide, social media networks provide great opportunities for businesses to connect with their audiences and promote their brands online.

But simply creating a company page on Facebook, Twitter or any other social media platform doesn’t guarantee that it will be viewed and visited by thousands of potential customers. To be successful in your social media outreach you need to have a strategy that considers your industry, target audience and the goals you want to achieve. There are also a few social media best practices that are worth following for any business or organization.

Check out these 4 tips below that will help you stay on the right track with your social media outreach:

1. Engage your audience.

While sharing content and news with your followers, don’t forget to ask for their feedback and opinions. Engaging in conversations will humanize your brand and enable your organization to develop a stronger connection with your stakeholders.

2. Use visuals.

Nobody likes to scroll through endless blocks of text on a social media news feed. Make your posts more noticeable and appealing by taking advantage of images, videos and infographics.

3. Follow the news.

Stay on top of the latest news and events in your industry and the world and look for ways to incorporate them in your posts. Being topical will enable you to provide a broader outlook to your followers and make your page more appealing to the larger audience.

4. Share across multiple social media platforms.

Having posted an update on one platform, say Facebook or LinkedIn, don’t forget to also share it across other social media pages your company might have. Keeping all of your existing pages active will allow you to maximize your reach and get the most out of your content.

Want to learn more? Check out this article with tips on how to respond to a social media crisis: https://medium.com/@crisisPR/responding-to-a-social-media-crisis-what-you-need-to-know-da7243da8551