People, gather around and let me tell you why Tom Thumb delivery customer experience, although basic and non-flashy, completely kicks butt.

I’ll confess I have an ulterior motive. I’ve been telling everybody I know about how f — — g awesome Tom Thumb grocery delivery is, because I don’t want it to go away.

Why? Because I am the ultimate lazy delivery customer. I noticed the other day on my Amazon profile that I have been a customer since 1998. (Whaaaat!? Say, do I get a 20-year anniversary present next year? 20 years is platinum, Jeff. Just sayin.’)

I have tried Amazon PrimeNow grocery delivery, I tried Peapod back when it existed, and I’ve investigated every grocery delivery service out there as it comes online. Because deliveries, in general, are awesome. Who doesn’t want someone to carry the cat litter up the front walk? …

So I saw an ad on Facebook for this new Kickstarter. It’s called Car Wink. The concept’s pretty cool. It’s basically a tiny LED screen to hang on the back of your car. The idea is to facilitate communication with other motorists. It’s got various emojis you can display, along with words. The device is controlled with your voice, so you can use it while driving.

The use case is pretty clever. You’re on the road and construction up ahead is blocking your lane. A nice driver behind you gives you a space and lets you merge. You want to thank the driver, so you give Car Wink a voice command. …

Disclaimer: This opinion is personal and in no way represents my employer. :)

So I haven’t written much lately because, well, busy. However. I have been trying to keep tabs on the Amazon vs. Google voice-based personal assistant contest. (Alexa in this corner, OK Google in that corner, GO!) You can read all about my efforts to order a pizza via voice assistant in my most recent Big Design Conference presentation on my Slideshare … let’s just say it was entertaining.

I don’t have a horse in this race (not working for either Amazon or Google), but since I do work in the voice interface field, I’m very interested in the future of voice. Who will be “the winner?” I go back and forth pretty regularly as I look at the two companies and their approach. So of course, when I saw that Amazon had announced a new product for Echo, the Echo Look, on their page, I was intrigued. …


Crispin Reedy

Veni, Vidi, VUI. (Voice User Interface Design, y'all.) Also: Voice Usability, CX, Service Design. Homepage at