Mike, in PwC we’ve gone through the kind of digital transformation in our content development that you describe so well here. Our journey was triggered by the creation of our thought leadership app called PwC 365. New terms like modularization entered our lexicon. If you have a chance, check out our microsite on an annual flagship survey http://www.pwc.com/us/en/ceo-survey.html to see some of the principles you discuss here at work. And you’re right, the proof is in the pudding: we’ve seen more engagement with our insights as a result. But we’re just at the beginning of our journey, your article lays out new areas to conquer.