The client services teams also started experimenting with strategies to reward the best cleaners. Despite these efforts, the service shut down just six months later.
Why Homejoy Failed
Christina Farr

It seems to me that this should have been a key component of their strategy from the very start. So often startup founders forget about the human capital investment. Perhaps they should have followed the Google contractor conversion model (but with more transparency then Google does. Lot of room for improvement there)