PinnedSteven PearsonCRM: 70-year revolution from paper cards to digital sorceryWhat better place to start than a trip down memory lane. CRM, or customer relationship management as we know it today still feels…5 min read·Nov 23, 2022----
Steven PearsonServing mobile moments that tap, scroll & payI n this latest edition of CRM Bites Blog — I am discussing mobile app experience, and more specifically 3 ways CRM can add sparkle to a…5 min read·Mar 10, 2024----
Steven PearsonFirst Steps into CRM…A bit of a different blog post today. Taking it back to one of the first reasons why I thought to start this blog — to spark an idea for…4 min read·Jul 3, 2023----
Steven PearsonAB Testing: 5 staple pillars of optimisationSmall disclaimer to start: this blog post was not generated by AI ☺️7 min read·May 23, 2023----
Steven Pearson7 reasons for brands to subscribe to a preferences centreWhen I think of the word preference I think of words like choice, want, desire. A preference centre aims to place these words at the top of…6 min read·Apr 24, 2023----
Steven PearsonEmail design: 5 ways you can dazzle in today’s busy inboxMore than half the people on earth today are considered email users. By 2025, Statista’s predictive modelling says this will continue its…7 min read·Jan 8, 2023----
Steven PearsonLeveraging dynamic content to level-up your CRM strategyDynamic content is synonymous with data. These two can co-exist in perfect harmony when in the right hands. How far you can leverage…7 min read·Dec 15, 2022----
