By Katie Meyer

For marketers, social media in 2017 will be a challenge and opportunity. With the decline of content marketing and the rise of new technologies, like VR and AI, marketers will have to create new strategies to keep up. The status quo on social is shifting.

In this series, we map out the new pitfalls and potential gains your brands face this year.

Conversational Social Media

Your social media fans and followers don’t want to hear from you, they want to talk with you. In 2017, social media is going back to its roots.

Marketing Gets Political

Culture wars will rage on social media…

By Katie Meyer

2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year.

Here are three worthwhile reads on social media marketing for a long view of 2016.

Twitter’s 10 Buzziest Global Topics of 2016

By Leslie Berland (@leslieberland) for Twitter

The most-tweeted topic this year? It wasn’t the American election. Twitter’s top three topics included the Olympics and Pokemon Go.

Social Media Use in 2016

By Shannon Greenwood, Andrew Perrin, and Maeve Duggan for Pew Research Centre

An overview of total users and growth in 2016 for five networks.

Facebook’s Year in Review


By Katie Meyer

Spoiled for choice, social media users are demanding more from online content.

They want to be mesmerized.

Watching material processes unfold with digital perfection is a new, much-loved trend on social media. Across political divides, everyone is mesmerized by perfection.

Most processes that we interact with are concealed behind a screen, so we’re more hooked than ever by video that shows physical processes unfold — and they’re refreshingly apolitical. Humans love to watch amazing things at peak performance: beautiful machines working flawlessly, a process unfolding perfectly, a touchdown executed with great skill. It’s hard to come up…

By Katie Meyer

Technological advances in social media are driving marketing strategies.

Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware.

But is the trend a good fit for every brand? When should your brand jump on emerging technologies like virtual reality and augmented reality?

Producing VR and AR content for the sake of a cutting-edge brand identity is not only expensive, it’s pointless. Users will not see the point in the extra…

By Katie Meyer

Every list of 2017 social media trends contains the words live video.

Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates.

Thanks to live video and the conversational social trend, evergreen content is dying. Users don’t want to click through slideshows or read how-to articles. They want to know what’s going on now in exclusive, exciting experiences that are more valuable because they’re ephemeral. As social media becomes more political — with…

By Katie Meyer

Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now.

Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.)

Conversational UX is the biggest buzzword in web development and it will only get bigger in 2017. Content generators like Quartz have developed conversational apps that ask users what they want to read, then deliver it (using machine learning and AI).

By Katie Meyer

The 2016 Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. In 2017, all brands will be political, including your own.

Proactive Strategy or Reactive Panic

In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body positivity campaign. In 2016, politics and identity politics clashed with marketing campaigns in an epic way as crowdcultures became more polarized online. In 2017, that culture war will intensify.

No brands will be spared.

By Katie Meyer

You can stop scrolling and skimming. In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social.

Here are four worthwhile reads on marketing from November 2016.

Changing Stripes: The Man Who Made Adidas Cool Again

By Reggie Ugwu (@uugwuu) for BuzzFeed

A masterclass in branding from the creative director of Adidas. An incredibly in-depth, inside story on the shoe brand’s collapse and rebuild.

Tell Your Company Story Like Tesla

By Janessa Lantz (@JanessaLantz) for ReadThink

Read the Adidas story, and want to keep learning from the best? This short piece sums up Tesla’s well-crafted…

By Katie Meyer

My tweets are great. Tremendous tweets, the best. All the other tweets… they don’t know what they’re doing. My tweets? Great stuff. Great.

11. I mean, this tweet. This is the best tweet in the world.

“Healthy young child goes to doctor, gets pumped with massive shot of many vaccines, doesn’t feel good and changes — AUTISM. Many such cases!” — 4:35 PM, March 28 2014 Permalink

10. The media is biased against me. Very unfair!

By Katie Meyer

Can social media predict the next president? In December of last year, Crowdbabble launched a series of case studies to find out.

Traditional polls are conducted by phone, with samples sizes in the thousands. With user bases in the hundreds of millions, social media networks promise a much broader reading of public opinion — with unpredictable and often inaccurate results. Do Donald Trump’s frenzied fans and followers indicate that he’ll steal the election? Or do they follow and engage only for the candidate’s entertainment value?

Here are Donald Trump and Hillary Clinton’s final positions on social media…


At Crowdbabble, we help you simplify social media analytics and measurement to give you twice the insight in half the time | Visit us at

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