By Katie Meyer 2016: you won’t miss it. But at least the year is ending on an insightful note, now that we can look back at the evolutions in social media marketing this year. Here are three worthwhile reads on social media marketing for a long view of 2016. Twitter’s 10 Buzziest Global Topics of 2016 By…

By Katie Meyer Spoiled for choice, social media users are demanding more from online content. They want to be mesmerized. Watching material processes unfold with digital perfection is a new, much-loved trend on social media. Across political divides, everyone is mesmerized by perfection. Most processes that we interact with are…

By Katie Meyer Technological advances in social media are driving marketing strategies. Like conversational apps that use AI and machine learning, virtual reality and augmented reality are becoming faster, easier, and cheaper. Brands can now create virtual reality experiences in Facebook with a few inexpensive pieces of hardware. But is…

By Katie Meyer Every list of 2017 social media trends contains the words live video. Facebook, Instagram, and Snapchat are stepping on Periscope’s toes. With the exception of Pinterest, almost every social media platform now offers live video, including Twitter, with livestreams of big events like the election debates. Thanks…

By Katie Meyer Social media has always been conversational, a core quality forgotten by brands keen on content marketing in the 2010s. Until now. Social media users don’t want to click links and read content: they want to talk. (It’s a miracle you’re reading this article.) Conversational UX is the…

By Katie Meyer The 2016 Presidential Election and Brexit ignited a culture war in the West that many brands became embroiled in. In 2017, all brands will be political, including your own. Proactive Strategy or Reactive Panic In the 2010’s, crowdculture marketing took off as brands embraced likeable causes to increase engagement, like Dove’s body…

By Katie Meyer You can stop scrolling and skimming. In this new series, we cut through the blogspam so you don’t have to. Every month we’ll highlight fresh insights that give you a new perspective on social. Here are four worthwhile reads on marketing from November 2016. Changing Stripes: The Man Who Made Adidas Cool Again By Reggie Ugwu…

By Katie Meyer My tweets are great. Tremendous tweets, the best. All the other tweets… they don’t know what they’re doing. My tweets? Great stuff. Great. 11. I mean, this tweet. This is the best tweet in the world. “Healthy young child goes to doctor, gets pumped with massive shot of many vaccines, doesn’t feel good and changes — AUTISM. Many such cases!”…

By Katie Meyer Can social media predict the next president? In December of last year, Crowdbabble launched a series of case studies to find out. Traditional polls are conducted by phone, with samples sizes in the thousands. With user bases in the hundreds of millions, social media networks promise a…