This gets at the battle of the “siren servers” to use Jaron Lanier’s term (“Who Owns The Future?”) The real question may be: What is the price of free? And are we willing to pay it? What price is each of us willing to pay? In an ad-blocked internet, are we willing to pay with real dollars rather than eyeball exposure and distraction? I’d like ad blocking Apple to be right, but its likely not.