Welcome to business NOT as usual

A crowd driven social experiment to co actualize a new kind of book


An increasingly vast and interconnected web of interdependence makes it impossible for any one person to know everything. Of the data we use today, 90 percent was created in the last two years, according to Inga Beale, Lloyd’s Chief Executive Officer. But even as humanity grapples with 21st century realities and change tsunamis are unleashed at an accelerated rate, our civilization has yet to learn to collaborate in a meaningful way.

Despite advanced technologies, I have observed the world’s default cultural mode is still very much “For me” maximization. Until we can collectively succeed in making the titanic mindset shift to abundance/ “For us” maximization — whatever strategies anyone comes up with may fall apart too easily or benefit only a few as they will be more of the same.

Most people are too overwhelmed by immediate concerns to think out of their box, caught up in traditional, linear and non-disruptive thinking to be able to grasp systemic challenges or simply lack opportunities to participate as a way to self-discover their innate gifts.

Startups are all the rage now but while it is easy to startup, globally — most startups/businesses fail. The real challenge is sustainability and very often, they are human challenges. Generally, tremendous economic pressures (KPIs) also force decision makers to decide against sustainability.

If that’s not systemic failure, what is?

So, late last year, to try to help people understand systemic changes, I set out to write a book about business NOT as usual, with a focus on root causes for some of the biggest challenges we face this century.

More a social experiment than a book, it is a tool to create opportunities for people to experience a new way of thinking, doing and sharing. To enable building trust for our shared future, the focus will be on self-discoveries and relationship building. (See https://www.crowdpowers.com/how) instead of pure transactions. As we openly go from “For me” (scarcity mindset) to “For us” (abundance mindset) maximization, elements will emerge as you self-discover your strengths, learn about current realities from one another and empower each other.

The book’s working title is “Crowd actualizing a more trusting world.”

Since we really are much more than money making machines, I believe sharing benefits (including finances) with fellow co-creators should be central to our shared future. With this experiment, net book revenue will be equally shared with all key drivers as an example of “For us” maximization.

But whether that is eventually actualized/published will depend on the crowd.

It is only with your participation that this “For us” maximization movement can take off. Can strangers (regardless of location, race, gender, age, language or religion) set aside egos to empower one another to be the best we can be for everyone’s benefit?

Initially, that can be as simple as (liking and) sharing this link on your social media pages while you decide how else you may wish to participate.

Very broadly, these 2014 videos explain the direction, albeit in a narrower sense as “For us” maximization goes beyond Singapore (where I currently reside) and the startup ecosystem:

Today, soft skills are the hardest to embrace and learn. As we attempt to transition to abundance, this Alvin Toffler quote has resonated big time: “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”

Everyone can do something but nobody can do everything.

Can (will) this book be the first step towards a bigger social experiment to openly pilot a less risky way to GLOBALLY startup a “For us” maximization branding agency? If that happens, the best of the crowd will get to share net profits and equity. Best of all, in our own unique ways, we would have succeeded in embracing a new way of thinking, doing and sharing …

Yep, this is a social experiment to find out if strangers anywhere can build trust with each other. There is NO business plan.


“The hardest thing to do is how to unlearn the secrets of your past success.” Jiro Tokuyama

An extract from Chapter 1 of draft manuscript, tentatively titled “The Age of Stupid”:

In every generation, we try to understand the world we live in. For most, that typically revolves around our self-preservation instincts. No one works harder than the people of our culture to stay alive: a habit we learn from our experiences. After we spend years living life a certain way, we may become so self-myopic, we lose sight of the bigger (systemic) picture. As we start believing our own “propaganda,” it blinds us to other people’s perspectives.

Distractions, confusion, fears, beliefs and desires also make it incredibly hard for us to make a sincere attempt to see things as they are or to recognize that our own nature, beliefs and biases inevitably shape our world views.

The norm tends to be that for everything we encounter, it becomes about our own bias, feelings or personal story.

Two people seeing or experiencing the same event usually describe it quite differently.

Often, to make sense of the vast amount of complex information we process daily, most people filter and classify them into simplistic “black or white” categories — like right or wrong, good or evil, rich or poor, winner or loser, success or failure, smart or dumb, pretty or ugly, tall or short, fat or thin, pragmatic or idealistic, civilized or primitive and us or them.

Doing that, we tend to overlook all the different shades of gray in between — unaware these are not the actual characteristics of the world but the conceptual projections of our culture and belief systems. Our mindsets.

So, much like how assembly line work is antiquated, our beliefs may mask our natural ability to recognize:

“Each of us has the perfect gift to give the world. It’s what we were born with … if we are able to each give what’s so uniquely ours — won’t we be able to create magic for and with each other?” Betty Lim, 2002

Since young, I have a need for people and social norms to make sense, unaware then it is a quirky INTJ (introverted, intuitive, thinking, judging) trait. Long fascinated by what makes people tick, I tend to see many shades of gray, not black or white. Perhaps that also comes of being an empath. I experience how Carl Jung describes: “The pendulum of the (my) mind alternates between sense and nonsense, not between right and wrong.”

During my formative years, I often wondered why success is defined by man-made credentials instead of by our innate passion and talents. “Where there’s a will, there’s a way” was a common refrain until the adult me realized the world doesn’t really enable (most of) us to succeed. Or, to trust.

I learn by doing but until the turn of this century, when I embarked on a voyage of self-discovery, I didn’t understand it’s innate of me to see life from a systemic POV. Nor was I aware of such innate gifts: Of empathy (and sensing) and systemic thinking. As I became aware of them, things fell into place and I found my life purpose: My NEED for people at large to be happy. As I self-actualize, I finally realized why my habit to connect dots to enable win wins for all is too often misunderstood.

In today’s world, my “For us” maximization (abundance) mindset is just odd.

What is self-actualization?

Characteristics of self-actualized people.


As crowd actualizing a more trusting world will take a titanic mindset shift from “For me” to “For us” maximization, let’s take one tiny step at a time — by first pooling our (innate) gifts to crowd actualize this book experiment. Strangers anywhere are MOST welcome.

I believe everyone is born with innate gifts and a life purpose. To find yours, embark on self-discoveries beyond being self-aware. In essence, self-actualization is about empowering each other to be our best for everyone’s benefit and you may have to unlearn to relearn what makes you YOU!

Because everyone’s different, there is no one formula.

Since this journey is of enlightenment, it never ends. We are all students and masters here. Really knowing someone deep down, including ourselves, is not something we learn in school, taking a course, reading a book or from copying anyone.

True mastery is about mastering oneself, not about mastering others.

Because everyone can teach us something we do not know, learning from everyone will take our entire being to do — with our mind, eyes, ears and most of all, our heart as we open ourselves to true understanding. We do not let our race, age, language, gender, religion or other differences get in the way.

With this small experiment, our focus is not on generating revenue but on empowering co-actualizers to be our best for everyone’s benefit.

We hope to facilitate your unlearning to relearn your innate gifts as writers, researchers, editors, designers, awareness generators, developers, etc.


Instead of competing, we use our innate gifts to empower, engage, collaborate and build trust. As this experiment is about a different way of thinking, doing and sharing, guidelines will evolve. Until developers come along, we will initially use available social media platforms and https://www.facebook.com/CrowdPowers/ (so far). Updates will be provided there initially.

To build trust and to demonstrate we’re much more than money making machines, key drivers self-actualize by doing as they take responsibility for actualizing this book at their best for everyone’s benefit.

Very broad initial guidelines for this crowd driven social experiment

· We create opportunities for the crowd to participate by discovering and pooling innate gifts to make this book happen.

· Anticipated costs include third party charges (e.g. platform/hosting fees, initial videos, taxes, etc.).

· Net revenue will be equally shared with all key drivers.

· Key drivers agree to share their revenue with at least two co-creators who have best empowered them. (Currently looking for 10 other key drivers but open to having more).

· All transactions will be openly shared.

· Apart from calls for assistance with research, all agree work in progress manuscript will be done offline and solely for this experiment to build trust amongst strangers.

· Potential key drivers use available social media platforms to garner likes for their creations (see below).

· There will be a crowdfunding campaign and in due course, all will help to generate awareness of that.

In the event of deadlocks as we dip our toes into this social experiment, I will make the final decision as originator, catalyst and the abundance guide.

There are EIGHT chapters: I will write THREE* and eventually provide guidelines for the remaining FIVE to be built upon:


1. Age of Stupid*

2. The “For profits/For me” maximization culture (anticipated to be the biggest chapter)

3. Systemic shifts afoot

4. What is success in the 21st century?

5. Towards a more authentic world

6. Social movements and experiments

7. Future of work: A “For us” maximization (systemic) experiment* (about this social experiment)

“For us” maximizers,’ check out how you can participate. http://bit.ly/20WobOs

Potential key drivers, email selfdiscovery <at> crowdpowers.com by target deadlines.

Suggestions for more key drivers (by mid April 2016) and everything else to together <at> crowdpowers.com


Turning the mindset titanic will take time as it’s about a different way of thinking, doing and sharing. Whether this movement takes off is totally up to you.

Check out very broad timelines.

Again, for initial updates.

Potential key drivers, email selfdiscovery <at> crowdpowers.com by target deadlines.

Non-key driver applications, email together <at> crowdpowers.com

Can strangers crowd actualize a more trusting world? With your participation, we hope to kickstart a movement where our shared future is truly about self-actualizing and empowering each other for everyone’s benefit.

We welcome likeminded strangers, collaborators and sponsors wishing to support abundance/ “For us” maximization, a new way of thinking, doing and sharing.


We very much appreciate initial kind support from:

We very much appreciate initial kind support from:

Charles Chan, Research, Singapore

Shahansha Shaik, Web developer for initial website, India and US

Simon Sim, Research, Singapore and Finland

Tanvi Kothary, Video voice and Research, Singapore and Australia

T Berker Dundar and Webz Fusion for WordPress website and hosting, Turkey and Singapore

Tienny The, Key graphics, Indonesia and Singapore

Vijay Sabapathy, Accounts, Singapore