5 Steps Germany’s Rheinische Post Took to Track a Local Election With CrowdTangle

Photo: Krebs/RP

CrowdTangle can be among the most critical tools for editors and journalists covering an election.

Take German local news giant Rheinische Post as an example. During April’s local election in Rheinische Post’s home state of North Rhine-Westphalia (NRW), the RP social media team used CrowdTangle to strategically support their print and online editors in generating content directly from social media.

“We achieved this by setting up Lists for pages of local authorities, politicians, celebrities, institutions and venues,” said Rheinische Post’s audience development editor, Henning Bulka. “CrowdTangle helped us react quickly with ad hoc news based on single postings. For example, if a Facebook post by a politician went viral we would be notified right away and could decide whether to publish a story on it.”

Setting up CrowdTangle to cover an election is quick and simple, and if done right, can help you spot election-related breaking news content in lightening-fast speed.

Here are five steps the Rheinische Post team took when building out their CrowdTangle account to track their local election. RP social media analyst Hannah Monderkamp and Henning explain:

Step 1: Building politician Lists

Step 2: Building good Viral Alerts

Step 3: Sending Alerts to all election day editors

Step 4: Do this for all social platforms

Step 5: Results

CrowdTangle helps companies find amazing content. Go to our website to request an invite.

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