Quite often we overlook how important it is to track our expenses regularly. Money is close to oxygen to survive and live in this world. We spend money, purchase items and then are overwhelmed with the task of tracking each penny. The problem today is, that we have no one…

In 2018, will India see the dawn of going paperless? Amongst all the global economies in the world, India is known to be a cash eccentric economy. …

One of the biggest challenges new businesses face is to entice customers. This gets slightly challenging as the business expands- attracting customers while improving brand loyalty among your existing ones. Once you’ve mastered this, your business is bound to succeed. Many people think of loyalty programmes as an airline that…

Take a moment and look around you, you’ll notice you are surrounded by various kinds of paper. It is used heavily in our everyday lives. We use paper for storing information, printing newspapers and magazines, keeping a record of transactions etc. Students use books and notebooks to study along with…

Have you heard of the Pareto principle? It has a rule of thumb that 20% of the invested input drives 80% of the results obtained. Talking in terms of sales- 80% of business is generated by 20% of the customers and those customers are your High-Value Customers. When it comes…

From years business across various industries have been using printed receipts. At the end of the month, their drawers and files are loaded with hundreds of documents dominated with receipts that are eventually going to be shredded. …

Whether you are a brick and mortar store, pop up store at the corner, a retail giant or a softer consultancy firm, customer loyalty is important to you. Customer retention plays a crucial role to make your business successful. When business people think of ‘marketing’ in general, they tend to…

A loyalty program is a traditional concept that has been embraced and used by practically all companies, retail chains, grocery stores and even restaurants. …

Companies all around the world develop products or services for customers but how are you going to check whether your customers are happy or not? …