Well done Elon! You always have your finger on the pulse of popular culture. The commodification of a person rapidly turned into a brand. We’re being manipulated for his profit.

Most CEOs seek high-profile forms of media to build awareness of their brand, endlessly grinding in the message with TV budgets. Musk, on the other hand, reinvents his PR in the same way he reinvented the electric car.

In a market economy everything is a product, including ourselves. We submit to its logic and demands. We’re commodified.

Objects to be bought and sold with “exchange value” in the market. The PR machine will turn you into a celebrity. Stars are branded, placed on super-media shelves.

In the land of promotion marketing is king. Musk is a random wannabe.