SIX KEYS TO USING A CRM FOR EFFECTIVE LEAD MANAGEMENT

The Customer Relationship Management (CRM) software is as popular as it is due to its excellently effective lead management. If pursued smartly and sensibly these leads may often turn into sales.

Cryptograph Technologies suggests some basic points to be looked into while using CRM to manage leads.

1- SAVE IT ALL
 While your CRM may be the main source of leads for you a fee leads may also come from other sources. Remember to save all the leads collected from all the sources in your CRM right away. This way you’ll never miss out in a lead for the lack of not having it in your system. Too much knowledge never hurts.

2- SYNC IT ALL
 Have a system in place to keep everything synched. Who follows what leads and who doesn’t should be very clearly defined to avoid duplication of work and effort. It will also ensure equal and fair distribution of work thus keeping everyone happy and satisfied.

3- RECORD EVERYTHING
 It is a very good practice to have your sales representatives record everything. These recordings can be used to gauge what kind of technique works on the leads the best. It will also help the management to track their representatives progress as well as working methods.

4- RANK YOUR LEADS
 Rank your leads as per their level of interest. A lead with bigger level of interest deserves to be in top. This is help the company identify its lead in a well organized manner. Target methods for the most and least interested can be customized accordingly.

5- GENERATE LEADS
 Why invest more money in thirty party leads when you can use your CRM to generate leads free of cost. Send lead specific tailored messages to prospective leads and follow up with them via emails or cold calling.

Cryptograph Technologies Bangalore acquaints you with many more ways to exploit CRM to its optimum for the generation of leads. Make sure you make use of all their ways to double or even triple fold your company leads in no time.

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Originally published at cryptographtechnologiesreviews.wordpress.com on August 4, 2016.