Opiria & PDATA — If it’s free, you become the product (III)
Worst of all, all of this is going on behind closed doors. We have no idea what kind of data is getting stored and how bad the direct tracking is when we use certain services. We have absolutely no chance to get our data back and be absolutely sure it’s not backed up somewhere else.
This is a problem.
This is a HUGE problem.
Data is gold, or better said the oil of the 20th century as many called it. That’s why it’s harvested by big entities through every channel they can generate it.
Even though some of us enjoy the displayed ads based on our interests, there is a different and way better way to handle this. Picture this:
You are a normal person that has various interests and hobbies. Even though you go to university full time and you have to study like crazy to pass the upcoming finals, you still seek out to earn some extra money. You are very well aware of the privacy problem that’s going on with personal data, so you decided to be extra careful when using “free” services.
However you would like to help companies to learn more about customers, in a fair and transparent way, without having them to purchase data from shady monopolies that run the personal data space. Well, what are you going to do? There’s no such thing yet even though the demand is huge. What do you do?
This is exactly where the Opiria platform and the PDATA token comes into play. The Opiria platform is aiming to connect customers with businesses in order to enable a fully transparent exchange of consumer data. The payments on the platform can hereby be made through the platform intern token PDATA, which will be an ERC20 based cryptocurrency. This is a service that’s never seen before, especially with the implementation of the blockchain as the underlying technology.
As we’ve covered the current data handling problem extensively by now, we’ll go into detail about the functionality how Opiria is going to solve this madness and how consumers can actively profit from their data in the upcoming article.
