Opiria & PDATA — If it’s free, you become the product (V)
In the previous Opiria articles of this series we’ve learned quite a bit about the overall market conditions of the data industry as they are right now. To finish this off this ICO review, we’ll get a bit more into detail about what’s possible by utilizing the Opiria platform.
In today’s world data is the most precious thing there is. Peoples life are basically engraved in a timeless digital storage which never forgets. If you have ever used certain services, they for sure have saved every data whatsoever. If you ever thought about it, you might came across the line thought “Well, I don’t care. I have nothing to hide!” But that’s not how things work.
You see, if someone has enough data about you, they know your exact trigger points and what you care or not care about, which things you agree or disagree with and what’s your overall persona like. If you have this kind of information, manipulation becomes an easy task. If you get displayed certain ads that are strictly targeting liberal minded people, while on the other hand the same brand displays rather conservative designed ads to personas which fit this category, people may get lured into purchasing services or goods which they don’t really know or approve of their mission statement.
If a platform like Opiria succeeds, people can openly share their views with advertisers and know where their data is going, instead of having to guess if a displayed ad might be based on some data of yours which got sold behind closed doors.
This would not only lead to a better experience when using services which display ads from advertisers, it would also allow businesses to be sure that the data they receive from consumers is upright honest.
If you want to be part of this incentive, check out my next article in which I will summarize the initial coin offering that Opiria will open for public investors soon!
