Crystal McFerranBuilding a Digital Advertising StrategyBuilding an advertising strategy takes more than just tossing money at Google or Facebook Ads.Sep 28, 2020Sep 28, 2020
Crystal McFerranMaking a Myth: Building a Bigger BrandYou’ve got a following, how do you make them fanatics?Aug 26, 2020Aug 26, 2020
Crystal McFerranStrategic Content Creation for Brand OptimizationContent creation is essential for any campaign, but not all content is created equally. How do you build content which pushes your brand?Aug 19, 2020Aug 19, 2020
Crystal McFerranWhat does AI mean for the future of marketing?The next big leap for AI has “been around the corner” for decades. What’s going to happen to marketing when it finally hits?Jul 29, 2020Jul 29, 2020
Crystal McFerranQuality Marketing on a BudgetAs your marketing presence grows, the amount you can spend on each campaign is going to hit a wall. How do you keep your quality up?Jul 28, 2020Jul 28, 2020
Crystal McFerranTalking Business for MarketersAnyone involved with marketing can see the value which comes from their efforts, but it isn’t so easy for people in other parts of the…Jul 22, 2020Jul 22, 2020