Augmented Reality: umano
By: Crystal Mussenden, Daniella Ramirez, Li Anne Harris and Christine Kwon
Scenario A: You are at a sample sale for umano with all of your friends. With the chaos and rush of such a fun event, you can’t decide what shirt to buy because they are all wonderful with a great backstory. But what exactly is that backstory for the specific shirts I am deciding between?
Scenario B: You are an umano intern speaking at a sorority chapter talk telling them about who umano is, what umano does and how they individually can play a part. You are slightly freaking out with the idea of speaking in front of over 200 girls. You would love to have something interactive so that you don’t blabber too long and get stage fright, but also something to showcase the heart of umano: the artists.
Scenario C: You are a loyal customer to umano, repping your tee around your hometown for summer break. Ms. Betty from the cookie store downtown stops you when you’re out to lunch with your friends. She loves your shirt and thinks it is “just darlin!” Little does she know, with the purchase of this shirt, umano has a one-for-one business model, giving backpacks filled with school supplies. However, you know that Ms. Betty is a talker and once she starts, there is no stopping. If only there was an efficient way to give her the heart of this company without chatting for three hours…
Umano is a clothing business with a one-for-one business model empowering kids to unleash their creativity. They create screen printed tees featuring the artwork of local kids to sell to the public. Umano promises to give a backpack filled with art supplies to another kid for every shirt purchased.
Umano’s brand is all about intimacy and inclusion. We will create an app that captures this vibe and modernizes it with the incredible technology available to us today — augmented reality!
The app will be linked to a sensor located on the t-shirt. When the camera scrolls over the t-shirt the design on the shirt will animate. For example, if a shirt features a giraffe that a child drew — the giraffe will begin to walk and eat leaves off of a tree when being viewed through the app. Another feature will be pop-up video content of the child who drew the giraffe talking about their drawing and telling the customer about himself. This will essentially serve as a way for the customer to get to know the artist behind the design and help them feel more connected to the cause. The app will also feature visual representations of statistics that highlight umano’s impact on the various communities they serve, like the fact that they have given over 10,000 backpacks to date!
Umano targets a younger audience and utilizes twitter, blog posts and video content to capture attention with touching stories of the kids who benefit from their efforts. By making a real time connection between the fashion and the children behind it, we believe this AR app will increase awareness and further their mission to empower kids to unleash their creativity.
There are two routes we could possibly go through. The first option would be Zapworks.
Zapworks is a program that allows anyone to make augmented reality apps easily. However, a zapcode must be present on the products. The good thing is a zapcode can be as small as 8mm in diameter, comes in different shapes, and can be color corrected. Also, you can easily embed Zappar in your own app and allow your users to experience augmented reality.
The next option would be a much harder version using the combination of Maya, Unity Game Engine and Vuforia — Unity extension. Maya will be used to created 3D models and animation for the artwork of Umano artists. Vuforia — Unity extension will be used for image recognition. The Unity Game Engine will be used for the actual augmented reality application building. It can be used in multiple platforms such as the iOS and Android.
Ribbet, Ribbet: Frogs to be swallowed!
- Group Cohesiveness
- Making sure we are all on the same page.
- Communicating more than needed to cover everyone’s weaknesses.
- Be thorough with our meetings, texts, emails and docs.
2. Lackadaisical over, what is essentially a four day weekend in between Thursday and Tuesday class times
- Setting meeting times on Thursday before the weekend to meet and work.
- Sticking to those meeting times.
- Giving those meetings priority.
- Being accountable for your part if/when individual work is assigned.
3. If we do not have a receptive client
- Improvising content as we were given permission to work on this particular concept without their consent (shout out to Chris and John!).
4. If we do have a receptive content
- Making sure we do not bombard them with emails and assistance. We hope to be more beneficial than burdensome.
- However, we hope to keep them in loop with updates. We need to designate one person to be in contact with the client.
- Remembering to invite them to Slam on December 10!
September 6–9: Give umano a week to respond
September 12–25: Create wireframe
September 26 — October 16: Develop beta
October 17 — November 1: Refine anything and everything
November 2 — December 10: Prepare, prepare, prepare for Slam!
If everything goes better than expected, we plan to invite umano, as our client, to Slam on December 10. As we wear umano shirts to have tangible content to use, we will showcase our umano app centered around augmented reality. We will display how with AR we are able to give the umano customer a more in depth connection of the kid artists behind the artwork they are reppin’ continuing the umano movement to empower kids to unleash their creativity.
If not everything goes as expected and umano is not a receptive client, we will continue to pursue creating an app for them. Our main challenge then will be retrieving content to fill the app centered on augmented reality and bringing the artist to the artwork in real time. However, we know this is doable. We will end at Slam, presenting an app for umano, wearing shirts for use of demonstration of the app, and then possibly, pitch the app directly to umano. Fingers crossed!