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Crystal Tong
Crystal Tong

Crystal Tong

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From QR Code, why it works so well in China? by Yibo Dai

Alibaba Group’s 11.11 Shopping Festival is a good manifestation of how the strategies were implemented. During the festival of last year, consumers could scan product QR codes on their mobile phone from more than 300 brands, including Uniqlo, Toys “R” Us and Gap. They could add items directly into their virtual Tmall.com shopping carts across 30,000 brick-and-mortar stores. This activity highly drove the QR code knowledge and acceptance among common people.

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UI Interactions of the week #154

Muzli