What Are the Benefits of Salesforce?
Salesforce is one of the largest and most popular cloud platform providers in the world. Their marketing automation, customer relationship management (CRM), and other software give them a ton of advantages over their competitors that their customers love.
1. Flexibility
One of the most significant USP’s (Unique Selling Points) of the Salesforce platform is its high degree of adaptability. The objects to be found in Salesforce can be set entirely in line with your own desires at any time. As a user, you are not tied into certain set page layouts, workflows, and processes, and this makes Salesforce’s ecosystem more flexible than other similar systems on the market.
2. Customer information
One of the biggest advantages of using Salesforce is the information it retrieves both the quality and the quantity. When you use Salesforce, you can look at every individual account, contact, task, event, and opportunity that’s tied to a lead, which gives your company a lot of information before approaching potential customers.
3. Simplicity
Instead of having to support various platforms and multiple versions, salesforce.com makes available a single, platform-based API. This API provides direct, low-level access to all Salesforce applications, data, and metadata.
4. Standard API links
In addition to the countless apps in the AppExchange which you can integrate into your Salesforce environment immediately, there are also separate applications to which you could link up. The major benefit of Salesforce as the largest web-based platform is that a lot of suppliers offer standard API links on Salesforce.
For example, if Pardot (Salesforce’s standard Marketing Automation) does not fit your needs, then you are free to approach other suppliers for a tried-and-tested alternative, e.g. Hubspot, Act-On, Eloqua, and Marketo. All of these are respectable tools that have proven themselves in the market and can easily be linked to without being charged for extra hours.
5. Team collaboration
Salesforce also lets you easily communicate with the other members of your team. The “Chatter” feature lets you talk with individuals or groups about work-related information, like clients, territory, and other essential details.
Chatter also lets you add different team members to accounts or opportunities that need special attention. This, in turn, makes it easier for your team to prioritize and schedule their tasks so you can work with more leads and finalize more sales.
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