How To Drive Traffic To Your Main Website From Your Medium Blog

I’m going keep this post short and simple. Medium is a really easy way to drive more traffic to your site. The content on your startup blog/site should focus on one specific niche. Content that is not within that niche should be posted on Medium. Medium won’t generate traffic by itself though so I’ll explain how to REALLY get the most out of Medium.

In a previous post I explained when you should blog on Medium and when you should blog on your own site. If the content is outside of your niche, it should always go on Medium. If it is within your niche, take a look at the system I use:

• Short thoughts go on Twitter
• When they get more in depth, I post to Facebook, which posts to Twitter, w/ link back to the full public Facebook post.
• When that gets longer than two or three paragraphs, I try to beef it up and post it on Medium, then share the Medium link on Facebook and Twitter.
• If my medium post is in my niche, has content my audience will really love, and is long enough, I put it on the blog

This is the best way to go about it.

Sharing your medium posts on social media is just the beginning of driving traffic to your startup’s blog. Within your medium post, you need to add links back to your real blog. You can link to your homepage, but it would be more effective to link to related content on your blog. Try to use an anchor text that makes the person really want to click. Add at least two or three links. You can also make the images in your medium post link back to your blog.

Now that you’ve got plenty of links in your post, you need to get traffic to your medium post. I would promote this medium content the same way I promote any other content. Share your content in different groups around the web (LinkedIn, Facebook, G+). Share it on social media.

Here is a cool tip. When you share this on twitter, don’t just share the link and some text…. Upload the article photo to twitter with the link and text. This will get more initial traffic to your medium post. Also, after a few days when that post has disappeared from the surface of twitter, you will still get traffic because that image will stay in the “photos and videos” section of your twitter page. If you want to track this, you can use bitly or another url builder and drop that url into Google Analytics. Then you can see if people are still clicking on the links in your twitter photo section.

Medium is a great way to widen your reach. You can attract more people to your site by diversifying your content efforts. Medium is the perfect tool to accomplish this. For example, it wouldn’t make sense for me to write about productivity hacks like Google chrome keyboard shortcuts or Mac shortcuts on this blog. That’s not why people read my content. It is related and valuable content that they might like, so I could post it on my medium blog. That medium blog would gain some organic traffic from search engines and the links inside the post would point back to my site.