Click & Discover
Welcome! I am glad that you have found your way to this blog. This ultimately means I have managed to do something that many individuals and corporations spend hours a day striving to accomplish — I have not only captured your attention, but I have also secured your engagement. Might not seem like much to you, I mean you just clicked on the title right? However, because you choose my blog to read, many other individuals or ads went unnoticed. So why did you look at this one and not one of them? You may not know the answer and that is ok because truth is I tricked you into it. Yes, that is right, you have been doped. So without further ado, let me explain just how you ended up here today.
Capturing Attention in Social Media
When it comes to the world of social media, there is an abundance of information that individuals scroll through on a daily basis. Your best friend has a new job, your co-worker recommends a specific restaurant, injustice, top cookie recipe, global warming, hurricanes, Phelps races a shark…..you get the picture. All of these different stories, ads, and news articles all competing in an effort to capture a sliver of your limited attention span. If a post hopes to capture your attention, it has to accomplish two things: catch your eye and peak your interest.
To understand just how this works we must identify where it begins: visual attention. Visual attention is refers to the process of filtering what is relevant from the irrelevant in all the things we see (Olivers, Meijer, & Theeuwes, 2006). Carrasco (2011), a professor of Psychology and Neuroscience, suggest that attention is the vital piece to this puzzle because attention turns looking into seeing. If a post can accomplish this — being seen and not just looked at — the post has successfully captured one’s attention. Certain things can be done to a post to make it stand out from other postings. For example, the color red automatically catches our eye because it is wired to our survival. Automaticity is at the top of list of tips from Geoff Desreumaux (2016), founder and editor-in-chief of We are Social Media, concerning capturing attention.
Color is not the only trick to capturing attention. Adam Smith (n.d.), a web developer, suggest tricks that play into our curious nature as humans. For example, asking questions or making statements that trigger thought. Capturing attention is only half of the battle however, the next involves maintaining engagement.
Maintaining Engagement in Social Media
Now that you have captured the attention, you must get the audience to engage. What is this? I am glad you asked. Harper and colleagues (2016) suggest engagement simply means your post lead to an individual completing an action in response to your post. This could be a like, share, comment, or many other actions. This is crucial if you are using social media as a platform to be heard because engagement is what determines the popularity of post on social media. The more engagement a post has the more individuals the post can reach. Professionals from Big Commerce (n.d.), inform us that posting often, getting personal, and listening to feedback are key to maintaining engagement with the audience.
So there you have it. I hope that you found this information useful. Now take these pointers and go create some attention capturing, engagement provoking post on social media.
Big Commerce. (n.d.). Ecommerce Marketing and Strategy: What is social media engagement? [Blog Post]. Retrieved from https://www.bigcommerce.com/ecommerce-answers/what-is-social-media-engagement/
Carrasco, M. (2011). Visual attention: The past 25 years. Vision research, 51(13), 1484–1525. doi: 10.1016/j.visres.2011.04.012
Desreumaux, G. (2016, March 23). 7 Triggers To Capture Attention On Social Media And In Everyday Life [Blog Post]. Retrieved from http://wersm.com/7-triggers-to-capture-attention-on-social-media-and-in-everyday-life/
Harper, C., Thelwell, K., & Neumann, P. (2016, January 7). What Exactly Is Social Media Engagement? Why Do I Need It? [Blog Post]. Retrieved from https://socialmediafuze.com/social-media-engagement/
Olivers, C. N., Meijer, F., & Theeuwes, J. (2006). Feature-based memory-driven attentional capture: visual working memory content affects visual attention. Journal of Experimental Psychology: Human Perception and Performance, 32(5), 1243. DOI: 10.1037/0096–15184.108.40.2063
Smith, A. (n.d.). Headline Psychology: 8 Tricks to Attract User Attention [Blog Post]. Retrieved from https://blog.kissmetrics.com/headline-psychology/