Nigerian startups have in general placed a mental border on their market and hiring of employees which may have placed a cap on their ambition. They are building Nigerian companies rather than global companies that happen to be domiciled in Nigeria.
Building A Nigerian Startup vs. A Startup from Nigeria
Oo Nwoye
38722

This is not a uniquely Nigerian challenge, this the norm of the way most rising ecosystems view their markets. It reinforces the importance of a global perspective for sure.

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