Ákos Csertán – Medium

Ákos Csertán

Ákos Csertán
in
theuxblog.com

“If we make one bad decision today, it sticks with us for decades.”

An interview with Dan Ariely

9 min readJul 9, 2018

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“If we make one bad decision today, it sticks with us for decades.”

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Ákos Csertán

Delight: The snake oil of customer experience

If you see it, just don’t buy it. It won’t cure your disease.

6 min readMay 24, 2018

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Delight: The snake oil of customer experience

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Ákos Csertán

It’s not just about your idea

Validating design concepts with Problem-Solution-Fit

5 min readNov 14, 2017

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It’s not just about your idea

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Ákos Csertán

Out with the old, in with the new

Implementing customer-centricity when there’s a shortage of resources

4 min readOct 26, 2017

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Ákos Csertán
in
Prototypr

Is your business model in trouble?

Introducing the Innovation Pressure Mad Libs

3 min readSep 29, 2017

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Is your business model in trouble?

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Ákos Csertán
in
Prototypr

Stokes for Design Thinking

Some exercises to get the team going

10 min readDec 8, 2016

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Stokes for Design Thinking

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Ákos Csertán
in
Prototypr

Designers, improvise!

What a stage improv course can teach about design

6 min readNov 29, 2016

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Designers, improvise!

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Ákos Csertán
in
theuxblog.com

Products that inspire me

For a while now, I have been starting my university courses by asking students: “What is your favourite product and why?”. What I just…

9 min readNov 17, 2016

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Products that inspire me

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Ákos Csertán
in
Prototypr

Good designers don’t make good design

Human-centered companies do

9 min readNov 4, 2016

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Good designers don’t make good design

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Ákos Csertán
in
Prototypr

Throw away your computers

They will just slow you down

5 min readSep 5, 2016

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Throw away your computers

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Ákos Csertán

Ákos Csertán

Design strategist and co-founder at Frontìra (www.frontira.com), lecturer and researcher at MOME. Psychologist, product geek, serial volunteer.

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