Ákos Csertán
Ákos Csertán

Ákos Csertán

Design strategist and co-founder at Frontìra (www.frontira.com), lecturer and researcher at MOME. Psychologist, product geek, serial volunteer.

Medium member since December 2017
271 Following
403 Followers
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Featured

Ákos Csertán
Nov 4, 2016 · 9 min read

Good designers don’t make good design

Human-centered companies do

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8 responses

Latest

Ákos Csertán
Jul 9, 2018 · 9 min read

“If we make one bad decision today, it sticks with us for decades.”

An interview with Dan Ariely

163

1 response
Ákos Csertán
May 24, 2018 · 6 min read

Delight: The snake oil of customer experience

If you see it, just don’t buy it. It won’t cure your…

71

Ákos Csertán
Nov 14, 2017 · 5 min read

It’s not just about your idea

Validating design concepts with Problem-Solution-Fit

183

Ákos Csertán
Oct 26, 2017 · 4 min read

Out with the old, in with the new

Implementing customer-centricity when there’s a shortage of resources

A couple of days ago I had a really inspiring meeting with the service design director of a national telecommunication company…

124

Ákos Csertán
Sep 29, 2017 · 3 min read

Is your business model in trouble?

Introducing the Innovation Pressure Mad Libs

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