Failing to make a joke, evidently. I honestly couldn’t tell how serious you were being, either. I assumed your initial correction on Jenn’s article was meant humorously, since criticizing her idiosyncratic use of the term ASAP is a little like criticizing an Onion article for misrepresenting political figures. Her linguistic inaccuracies aren’t mistakes that detract from joke, they are the joke.

tl;dr: If there’s a typo in a Jenn Schiffer article, it is likely a feature and not a bug.