Sean Ketchem, PhDBrands as Belief SystemsMuch of the lexicon of branding, from mission statements to company values, and from visions to manifestos, suggests terms from religion…Oct 11, 2020Oct 11, 2020
Sean Ketchem, PhDBranding the StateA bit of a musing I had during all the commemorations of thirty years of German unity recently: is it just a coincidence that some of the…May 2, 2020May 2, 2020
Sean Ketchem, PhDOf Peanuts and PersonasDoes our understanding of brand and user personas derive, at least partly, from the classic personality archetypes we read about as kids…Feb 14, 2020Feb 14, 2020