Congratulations! You made it! You have successfully dealt with your Chinese supplier and received what seems to be the top-quality equipment you were looking for. You avoided all the common faux-pas, only to find out you missed one critical point…the unreadable English user manual delivered with the product. Indeed, when…

The political cries of the protectionist movement are stirring up threats of global trade wars. Along with major shifts in consumer behaviors, global companies are scrambling to rethink their globalization strategy. When the dust settles, businesses may have to rework their localization approaches to succeed in new international markets. However…

Any company that is looking to reach international markets knows the first step is to translate content into the language of the target audience. But is that enough to impress your new potential customers? The answer is most likely “no”. Whether it’s an app, product packaging, or technical user guide…

Game localization is that one super powerful and awesome character who joins your team right before you take on the final boss. But in this case, that boss is an international release. We understand your surprise by this sudden addition to your team. Trust us when we tell you that…

When it comes to designing and developing truly unique consumer products, Chinese companies are breaking free from negative stereotypes to become global market leaders. Shenzhen, also known as the Silicon Valley of the East, has seen the growth of numerous innovation-driving tech giants, including the consumer drone industry leader, DJI. …

To be global is to be local. The reverse is also true; a localized business is a global one. Our interconnected world signals a mass adoption of popular trends, and in turn, this illicit strong opposition from consumers — a growing desire to stand out as a unique individual. …

Press releases are short documents that explain product launches, event announcements and any other newsworthy information from a company. They form an essential component of any public relations strategy. A good press release should gain the interest of journalists and convince them to cover the topic. A well-written press release…

Your website is everyone’s window to your company, its values, and to you. Now, the person on the said window could be your next-door neighbor, a college student across town, or even a mother in France. That being said, when was the last time you analyzed the data on your…

If you are not already using single source publishing software to manage your content, you are missing out on the following benefits: Efficiency: quickly generate outputs for multiple formats and end-users, all in one place. Scaling: easily manage growing content for multiple formats, end-users, and languages. Quality: reduce errors by…