Congratulations! You made it! You have successfully dealt with your Chinese supplier and received what seems to be the top-quality equipment you were looking for. You avoided all the common faux-pas, only to find out you missed one critical point…the unreadable English user manual delivered with the product.

Indeed, when it comes to Chinese manufacturers, and especially with technical products, it is quite common to end up with poor-quality documentation.

Money first

Chinese factories prioritize their margins, and the value given to documentation will vary according to the product, the company’s size, and even the industry. A small or medium size manufacturer…

The political cries of the protectionist movement are stirring up threats of global trade wars. Along with major shifts in consumer behaviors, global companies are scrambling to rethink their globalization strategy. When the dust settles, businesses may have to rework their localization approaches to succeed in new international markets.

However, it is worthwhile to define the globalization strategy that was once the hallmark of businesses.

Beginning in the Early 1990s

Liberalization in many regions of the world contributed to the rapid growth of a global economy. Simultaneously, corporations jumped on the opportunity to capitalize on this new unified world. …

Any company that is looking to reach international markets knows the first step is to translate content into the language of the target audience. But is that enough to impress your new potential customers? The answer is most likely “no”. Whether it’s an app, product packaging, or technical user guide, a mere translation of the content will not attract customers and can even result in a PR disaster. There are many reasons customers choose to purchase a product or service which go far beyond whether they can understand the language. Many of these are cultural factors that are not taken…

Game localization is that one super powerful and awesome character who joins your team right before you take on the final boss. But in this case, that boss is an international release. We understand your surprise by this sudden addition to your team. Trust us when we tell you that it’s the piece you’ve been missing all along. Before we head into the last stage, let’s take some time to understand the role that game localization will play.

The Guide

Up until now, the game took place solely in the US, but an international release has been looming over you since level…

When it comes to designing and developing truly unique consumer products, Chinese companies are breaking free from negative stereotypes to become global market leaders. Shenzhen, also known as the Silicon Valley of the East, has seen the growth of numerous innovation-driving tech giants, including the consumer drone industry leader, DJI.

I must admit that when I first became aware of DJI’s products — given their sleek design, marketing campaigns, and stores — I thought that they were a Western company. How wrong I was. So wrong in fact, that I was even more surprised to find out that the innovative…

To be global is to be local. The reverse is also true; a localized business is a global one. Our interconnected world signals a mass adoption of popular trends, and in turn, this illicit strong opposition from consumers — a growing desire to stand out as a unique individual. In the words of Tadashi Yanai — chairman, president, and chief executive of Fast Retailing, the parent company of Uniqlo — “In order to do business anywhere, we need to have a firm grasp of what it means to be global and what it means to be local”.

Tailoring to Local Communities

Localization within the…

Press releases are short documents that explain product launches, event announcements and any other newsworthy information from a company. They form an essential component of any public relations strategy.

A good press release should gain the interest of journalists and convince them to cover the topic. A well-written press release can lead to more news coverage and interviews about your product or event. This will increase your company’s visibility and increase your exposure to more potential customers.

Journalists may receive dozens of press releases every day, so yours must stand out if it is going to get any attention. Follow…

Your website is everyone’s window to your company, its values, and to you. Now, the person on the said window could be your next-door neighbor, a college student across town, or even a mother in France. That being said, when was the last time you analyzed the data on your website. At the very least, you understand that your business is doing well, but how many sales have been lost due to a website your customers couldn’t understand? In other words, what is keeping you from doing great?

Here are 3 signs that it is time to translate your website.

Your Business Is Going Global (With or Without You)

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