Everyone has a mortal enemy they’ve never actually met. Dwayne ‘The Rock’ Johnson has good movies, Donald Trump has most of the New York Times editorial staff and I have famous rapper Macklemore.

It’s not so much Macklemore’s music that I don’t like (I don’t) or his clothing style (I do), but rather the way that he carries himself and which social issues he chooses to be outspoken about (gay marriage) and those he doesn’t (racism, appropriation).

Before he won his much maligned Grammy in 2014, Macklemore’s radio hits included a song about thrift shopping, a club banger for white people and children and a hollow call-to-action-turned-Grammys-entertainment-segment. After he won the award, he became a pariah of sorts within the rap community and disappeared for nearly two years as he worked on new music and beat his weed addiction.

So, last night I went to a place where I truly never saw myself ever being: a Macklemore concert.

Going in, I had no idea what to expect, until I walked in and saw exactly what I expected: a room full of white college kids (and several parents) thoroughly disinterested in anything the opener, XP, had to say, except for his brief shout out to police, which was accompanied by a middle finger and a “fuck!”

I also had no idea what Macklemore’s actual performance would look like, good or bad, but rather a single hope: that he would perform “White Privilege II” alongside his other socially conscious, if contrived, songs like “Same Love” and “Kevin,” and start spreading his newest message to a room full of mostly white college students.

For the sake of transparency, I’ve never listened to Macklemore’s Grammy-winning album The Heist in full. Simply, I don’t think Macklemore’s music is good. Its mainstream pop success can arguably be more credited to Ryan Lewis’s production than Macklemore’s rapping abilities, and his desire to be a proprietor of social change often seems forced and insincere.

As Macklemore worked his way through his varied catalog throughout the night, he hit on all the typical Macklemore talking points: partying is fun, “look how big my dick is!,” drugs and alcohol are bad, thrift shopping is good and marriage equality is important. Within the show were also varied tributes to some of his favorite black influencers: Jackson, James Brown, Usher, Michael Jackson and Lil Wayne, among others.

Macklemore’s insistence on warning against the dangers of drug addiction and alcoholism is admirable and a nice reprieve from other rappers glamorizing the lifestyle, even if they don’t themselves live it. His message about legalizing gay marriage would be an important and relevant one if the year was 2013. He even performed a song about his Irish heritage and culture that dissed English colonialism (even though it followed a far too long bit where he somehow became the English lovechild of Samuel L. Jackson and Lady Gaga).

He also performed all of the new music already released from his forthcoming album. Except “White Privelege II.”

Compared to the other conscious raps, “White Privilege II” didn’t get a spoken word intro, nor a long-winded anecdote about the importance of Black Lives Matter’s message, or what he learned after meeting with prominent black leaders or how much he respects (and acknowledges his taking of) the culture he so openly emulates.

If Macklemore wants to flip the script and begin being taken more seriously as a not just a talented rapper, but as a talented rapper in tune with issues he may not necessarily feel as comfortable addressing, performing “White Privilege II” with the same sincerity and insistence that he does the rest of his music is where he needs to start.

And if not, then Macklemore is exactly what he tries to hard to not be: an insincere cultural aggregator that picks and chooses the message he wants to push based on what’s popular at the time.