I don’t have good answers to either of these. I know Sweetbridge has a telegram so might be worth tweeting at them to get in and asking there.
My thoughts (which may be wrong) would be:
That’s an interesting question that I still don’t fully understand.
This is a good exploration that suggests they will not be in a position demand much, if any, interest: https://medium.com/john-pfeffer/an-institutional-investors-take-on-cryptoassets-690421158904
I would read the first few chapters. It can get a bit repetitive but I think it’s a helpful read if you’re coming from a direct response background because it points out some of the limitations of that thinking.
That’s my understanding as well right now, but there are a number of projects (polkadot is the most well known) that are working on interoperability so I expect that to be solved in the next 5–10 years.
I think there’s two pieces to it.
E.g. You make the company 1% better every day for a year but when you do the big marketing campaign you see all the ROI show up in a single week.
I think perhaps the assumption you are making is that there are systems which humans can fully understand w/o affecting them.
I think once you insert an observer, you necessarily affect the observed.
This was really helpful for me: http://www.hawking.org.uk/does-god-play-dice.html