Why you should love search engines and discoverability?

Author: Pradeep Reddy Kamasani

Date: 27-April-2020

Where will go when we need information instantly? The number one choice I use is Google search engine. Because the fact is “Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide as of 2019 reports”. Google has 1.5 billion users as of year 2019.At the click of a button or by using a voice search command we have readymade answers from the globe instantly.

The reason why I am highlighting search engines is because of huge information they collect and show it to the users. We live in an information age world that we never had this much flow of information at any given point of time before. Let’s take an example if you are doing a business or you are an NGO have great products and social services but you never had a website or know how users, customers or people will discover you. Then the hard work you have done for the business or NGO project is at very high risk and people won’t find your business or NGO services.

I have personally learned and mastered the art of discoverability either online or social media etc. This is very important subject no one teaches us at schools or colleges. If you are an entrepreneur or want to build a personal brand you have to love search engines and how they work for you. It’s not very hard, only thing is we have to spend some time learning new skills like digital marketing, content marketing, social media marketing and SEO skills, storytelling etc.

Search engines like genuine and authentic content. A solution or detailed answer to users query. Those who share valuable information online through website or blog they gets discovered by the user’s intent. So it’s not too late, learn a new skill and get discovered. Good luck.

I closely work with Founders,Entrepreneurs and Business leaders to help them with Business Innovation,Growth Strategy,Coach 1:1,Personal Branding,Digital Marketing,Content Marketing,Fund raising,Investor Relations,Partnerships.I am Hubspot Inbound Marketing Certified.Need help you can contact me with below links.

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