Product thinking: What problems are you trying to solve? Who are you designing for? What features should be included in your product, and why?
The Back Up Question is simple: Let’s say we do a great job on this. A year later, what great things have our users accomplished because we delivered a great design?
Ideas, then good ideas, then execution, then Do-ing, then networking, then idea sex, then turning an idea into a future vision, then monetizing the idea. Then more ideas.