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Ah, the wonderful world of fonts. As a design agency, specialising in branding and website design and development, we deal with fonts and typeface on the regular.

Deciding on your brand’s font and typeface goes far beyond merely choosing what looks “pretty”. Both are a vital considerations for businesses as they have the power to not only convey brand identity, but also portray a specific message and evoke specific emotions. Your chosen font and typeface have to be appropriate for your business.

“But aren’t they the same thing?”

“Type is type, isn’t it?” We hear you ask.

Wrong. “Typeface” refers to the styling and sizing of any characters, including letters, numbers, punctuation marks and symbols. Whereas a “font” is a specific type or style of typeface. So Comic Sans is a typeface, but Comic Sans 9 pt italic is a font. …


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Last month Instagram announced it had hit a whopping 1 billion followers — safe to say it’s a pretty big deal, right? But it also unveiled its latest update. Say hello to the new kid on the block, IGTV.

IGTV is an extension of the Instagram app, designed specifically for mobile-first, long-form video. But here’s the catch, it’s vertical video only. DUN DUN DUNNNN! *Pauses for dramatic effect* We’ll come back to this later.

IGTV directly rivals other video platforms such as YouTube and Netflix and wait, what? There are no ads? Well, none for now anyway, which is always a positive. So how do you access this glorious fountain of fantastical ad-free video content? …


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Unless you’ve been living under a slow-loading, poorly designed and extremely frustrating rock for a few years, you’ve probably heard of ‘great user experience’ (UX) for web.

It’s a cryptic design term that’s been bandied around the digital industry for a while now, but — before you raise a sceptical eyebrow — let’s ask ourselves; is it just another marketing buzzword? Or is it a legitimate and worthwhile consideration that can seriously improve your business’ bottom line?

Let’s find out.

First, we’ll take it back to basics and define exactly what UX is.

Cut and dry, there’s not one universal definition — but ‘UX’ is generally described as a design process in web development that considers how users interact with a company, its products and services, and its online presence (usually a website or app). …


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What’s on the menu tonight? What do I really fancy? Shall I treat myself, or keep it healthy? Do I want a soft drink or an indulgent cocktail? What’s good value? Is there a gluten-free option?

A good menu will serve up all of these answers — and more.

These ‘good’ menus are not only fit-for-purpose and great to look at; they’re functional, user-friendly and meticulously designed with the customer in mind. Ultimately, this makes them both sensorially appealing and easy-to-navigate — and therefore highly profitable for the well-advised restaurateur.

Menus are much more than just a list of what to eat.

They have the power to bring your brand’s personality to life, promote your USPs and whet your customers’ appetite. A lot of thought, engineering (and some science) goes into designing high-quality menus. …


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Thanks to technology, the process of modern wedding planning is becoming increasingly digital. Whilst brides and grooms are still flipping through magazines, attending events and consulting wedding planners, they are also browsing websites, blogs and social media platforms like Pinterest, Facebook and Instagram and booking online.

These online platforms are great for providing endless sources of inspiration. But, can they really be effective tools for brands in the wedding industry to secure digital sales?

Think about it, when it comes to wedding planning, most people wouldn’t simply purchase or book because of a single ad they saw on social media for example, (if that is the case, then great — all the better for us marketers!) But, most of the time, we know this just doesn’t happen. …


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The casual drinking and dining sector has seen rapid expansion. CGA report 1,000 new openings a year, a total increase of 20% in restaurant stock over the past five years. Compare this with just a 4% increase in consumer spending on eating and drinking out of home in the same period (ONS).

Add to this macro economic factors — food price inflation, rising property costs, Brexit and its impact on consumer confidence — and fast changing consumer behaviour — healthier eating, the rise of the experience economy, new technology and personalisation for example — and it’s no surprise that we’re starting to see casualties in the sector. Eight casual dining chains announced changes to senior management teams in 2017. …


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Last week was Apple’s annual WWDC conference, giving the world a glimpse at the exciting new software developments in store for iPhones, iPads, iMacs and Apple Watches. From increasing speed and performance on iOS 12 to Siri Shortcuts, Memojis, Macbook Mojave and new apps like ARKit 2, Apple’s announcements did not disappoint.

All this tech news got us thinking about how technology has transformed the hospitality and leisure industry. And yes, it’s fair to say that technology has changed almost every industry in some way. It’s changed the world tremendously.

But how has it specifically impacted on leisure and hospitality?

1. Social interaction

It’s hard to deny the profound impact of social media. It’s brought brands closer to their consumers. Today’s customers are savvier than ever; increasingly doing their research and consulting online reviews before making buying decisions. …


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Let’s face it, who loves an online booking form? Not us. More often than not they’re confusing and cumbersome — and frankly, ain’t nobody got time for that.

So when our clients, national bar chains Revolution and Revolución de Cuba, needed their online booking systems optimising, we knew just what to do. It was time to put the customer first; and make booking a table online an easy, efficient — and dare we say, enjoyable? — experience.


Every year Facebook host their annual Developer conference: F8. It’s an opportunity to discuss, explore and launch new features, products and services across the network. It takes place over two days and was hosted this year in San Jose, California. We’ve picked out a few things that we thought might change the game over the next 12 months within social and tech.

Facebook dating app

  • Facebook are trying to drive even more meaningful connections and will be releasing a product that does exactly that. It will match you based on all of the data the platform has collected since you began using it. It will have a large history to go back from and deep learning insights into what and who it will choose to match you with. Leading to the conclusion that it will probably bemore insight driven than swipe driven. …


Today’s consumers are not only more demanding than ever, but they are smarter and have higher expectations than ever before. And when it comes to shopping, they are no different. Shoppers today seek real-time experiences, personalisation options and have a desire to engage and interact with their favourite brands in new and exciting ways. This trend is only expected to grow, and digital will continue to play a key role in shaking up the traditional model to attract fickle customers.

  1. Using phygital as a competitive advantage — put digital in your physical

Consumer expectations from stores are on the rise, as they expect experiences that they encounter online, replicated in store. Good news is retailers today are realising that in order to make their in-store experience as innovative and compelling as possible, digital needs to be a core part of their offering. …

About

Cube3

We work for ambitious brands, delivering sustainable business growth through digital innovation, brand and marketing performance.

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