Apr 5The New World of Seller-Defined AudienceOffering a product or service and hoping for the best is insufficient when it comes to selling. The demands, wants, and pain points of their audience must be thoroughly understood by sellers if they have to succeed. This is where seller-defined audiences come into play. Sellers can get insightful information…Adtech6 min readAdtech6 min read
Feb 22Internet Growth StoryThe significance of the internet has increased considerably, as evidenced by the fact that its global user base has grown from 1.022 billion people in 2005 to 5.282 billion people in 2022. One of the hallmarks of the 21st century is the rampant rise of the internet. …2 min read2 min read
Feb 3Ad Trafficking: A Beginner’s GuideAs the world of digital advertising is expanding by heaps and bounds, it throws a lot of opportunities for publishers to monetize their websites and advertisers to reach their potential customers. Due to the complexities of the industry, various tools and techniques have been developed over time to manage the…6 min read6 min read
Jan 17Top Adtech Trends to Watch For 2023The exponential growth of screen time, along with increased privacy restrictions, resulted in driving copious media businesses toward the ad-supported model. Increasing ROAS (Return on Advertising Spend) is adequately possible with the use of ad tech. The evolving ad tech landscape that constitutes new data privacy norms has made brands…Adtech5 min readAdtech5 min read
Dec 15, 2022Influencing the Buying Decisions of Indian Shoppers amidst the Looming RecessionRecessions are absolutely complicated as they can adversely impact every aspect of life. Even in the advertising domain, every marketer encounters copious difficulties in marketing as no two downswings are exactly alike. Hence, marketers have to shift their focus from the adversities of recessions to evolving consumption patterns of the…4 min read4 min read
Aug 9, 2022Bought Traffic or Bot Traffic, an Advertiser’s Dilemma!Elon Musk’s tweet from earlier this year brings about the ubiquitous problem of bots or Twitter identities of machines trying to control the narrative or spamming a thread to drive a point of view. …Bots3 min readBots3 min read
Jul 27, 2022Data Pipeline with Kafka and SnowflakeAt Cubera, we have a task on hand to build a massive Data Lake with streams of zero-party data sourced directly from the data owners. After a successful pilot of ingesting data from 25K data owners into Amazon S3 and constructing a pipeline using Apache Airflow — https://airflow.apache.org/ to feed…First Party Data7 min readFirst Party Data7 min read
Jul 20, 2022Here’s How Brands Have Established Their Presence on the MetaverseWeb3, AR, VR, and the internet is a buzz with these names as of 2022, captivating a gazillion people while raising concerns at the same time. Ever since its inception, the concept of metaverse has not only evolved but has also become mainstream. …Meta6 min readMeta6 min read
Jul 13, 2022Commentary on Global Chipset Shortage and Cubera’s Efforts to Adhere to Client Delivery CommitmentsHave you recently attempted to purchase an Xbox or a PlayStation? If yes, were you told to wait for a month or so? If yes is the answer again, then the credit belongs to the worldwide chip shortage currently in effect. Chips are semiconductors that serve as the brains of…Global Chipset Shortage6 min readGlobal Chipset Shortage6 min read
