CUBERAThe New World of Seller-Defined AudienceOffering a product or service and hoping for the best is insufficient when it comes to selling. The demands, wants, and pain points of…Apr 5, 2023Apr 5, 2023
CUBERAInternet Growth StoryThe significance of the internet has increased considerably, as evidenced by the fact that its global user base has grown from 1.022…Feb 22, 2023Feb 22, 2023
CUBERAAd Trafficking: A Beginner’s GuideAs the world of digital advertising is expanding by heaps and bounds, it throws a lot of opportunities for publishers to monetize their…Feb 3, 2023Feb 3, 2023
CUBERATop Adtech Trends to watch out for 2023The exponential growth of screen time, along with increased privacy restrictions, resulted in driving copious media businesses toward the…Jan 17, 20231Jan 17, 20231
CUBERAInfluencing the Buying Decisions of Indian Shoppers amidst the Looming RecessionRecessions are absolutely complicated as they can adversely impact every aspect of life. Even in the advertising domain, every marketer…Dec 15, 2022Dec 15, 2022
CUBERABought Traffic or Bot Traffic, an Advertiser’s Dilemma!Elon Musk’s tweet from earlier this year brings about the ubiquitous problem of bots or Twitter identities of machines trying to control…Aug 9, 20221Aug 9, 20221
CUBERAData Pipeline with Kafka and SnowflakeAt Cubera, we have a task on hand to build a massive Data Lake with streams of zero-party data sourced directly from the data owners. After…Jul 27, 2022Jul 27, 2022
CUBERAHere’s How Brands Have Established Their Presence on the MetaverseWeb3, AR, VR, and the internet is a buzz with these names as of 2022, captivating a gazillion people while raising concerns at the same…Jul 20, 20221Jul 20, 20221
CUBERACommentary on Global Chipset Shortage and Cubera’s Efforts to Adhere to Client Delivery CommitmentsHave you recently attempted to purchase an Xbox or a PlayStation? If yes, were you told to wait for a month or so? If yes is the answer…Jul 13, 2022Jul 13, 2022
