Goals

Cullen Feister
Nov 5 · 2 min read

Paid social media seems like a tool that needs deployed with care. Of course it can be a powerful tool when used well, but there seems like there’s a lot of potential for waste/sub-optimal usage. Something that was talked about briefly in class was the idea of “boosting” posts that are already doing well.

As always, social media campaigns should have a goal behind them, which is one of the main tenants of marketing as a whole. That goal and the performance indicators associated with them should be used to guide the posts and the boosting of the posts that may follow. I also really appreciate that organic and paid social have a kind of symbiotic relationship with each other. It’s kind of like they cover each other’s weaknesses and help streamline the whole process.

Getting into the nitty-gritty was also really interesting, and is something I’m looking forward to using in a more hand-on sense. The concept of budgeting money to a specific ad campaign is really interesting. Having granular control is generally the best option, even if it’s not utilized fully. It also provides a method of monitoring how successful any given ad or creative is, and lets you diagnose issues that might be plaguing your marketing efforts before they become excessively problematic.

The most immediately applicable takeaways from last class for me, however, were the thoughts on how to build a “generally” strong social media presence. Consistency keeps popping up, which is probably the best indicator of how important it is. I think every single guest speaker has mentioned something about consistency being integral to social media marketing. Marketing in general is predicated upon being as consistent as possible with your brand’s presence and message. It’s mostly a matter of getting people to know you and your brand actually exist, which is marketing’s whole purpose.

Photo by Julentto Photography on Unsplash

I keep forgetting that SMART goals are a thing. Having that as a principle to guide a venture probably would set one up for success better than just winging it. Well, that’s not entirely true. I think it’s possible to succeed by “winging it” as long as you have a good set of goals to work toward. The skills can be picked up on the way towards the goal, but you still need to know where you’re going in order to keep on the right track. You need to have a map to get where you’re going, after all.

Cullen Feister

Written by

20-something figuring out a career, maybe marketing, maybe something else, who’s to say.

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