Alex and Cici - Pizza Roll Poppers
Idea #1 — Pizza Roll Stuffed Pepper
This hack was designed to target college students and other young people who eat pizza rolls. The recipe is extremely easy and requires few ingredients.These ingredients are all very common and would probably appear in a college pantry. This is a fun way to spice up the pizza rolls when the target demographic wants to try to cook. The complimentary colors of red and green appear in all 3 of our ideas, but it is a major factor in the visual aesthetic of this dish. The white mozzarella helps break up the otherwise uniform red color. The pizza rolls are a bland and uninteresting color so the tomato sauce brings most of the color to the dish. The green pepper was blanched in basic conditions to preserve as much of the green chlorophyll color as possible. The insides are acidic and would otherwise turn the pepper an olive green.
Idea #2 — Pizza Rolls
We took apart frozen pizza rolls and rolled up again with some mozzarella cheese and pepperoni, to make it another form of pizza rolls. The dough tends to break after being heated up in the oven or microwave, which made the rolling process more difficult. We tried different ways of plating with this trial, using lettuce, parsley, and tomato sauce/ketchup.
We were not very satisfied with the plating and the idea itself wasn’t strong enough. However, trying different ways of plating gave us a better understanding of every ingredient we used, as well as how colors worked together.
We also considered changing the product to these rolls and did a package redesign.
Idea #3 — Mosaic/ Fine Dining Platting
For this idea we wanted to play around with the plating of cubed pizza rolls that had been deep fried. We wanted to experiment with the complimentary colors of red in the rolls and bright green (we made a puree out of parsley which gave us a very vibrant green). We chose an odd number of rolls to please the eye and put them directly on top of their complimentary color. The fried dough was added to fill up the extra negative space and offset the streak to provide some balance.
We really liked the taste of the deep fried dice, and believed it could potentially be a very good snack for college students to bring to school. However, the process of deep fry isn’t a common cooking method for college students. The plating didn’t work as well as we expected: after deep frying, the red color turned very dark, which didn’t contrast with the vibrant green.
Refinement: After we evaluated our 3 ideas we decided to go with the stuffed pepper because of the simplicity and accessibility of the recipe.We further refined this idea to use for the back of the box.The plating had to be appealing to college students so we decided to keep it simple but still apply the basic design principles. Once the pepper was filled it was a very big, heavy mass on the plate and needed to be balance with something. To make it an easy and attractive dish for college students, we wanted to balance the look and the taste the best we could. Everything on the plate should work together and edible. We found the bell pepper as a whole would be hard to eat after finishing the inside fillings, so there would be one of the problems to solve.
For plating purposes we decided to change the size of the peppers. We went with jalepeño peppers because they were smaller and looked better on the plate. We changed the recipe to jalepeño poppers to fit the new plating and we changed the recipe to fit that. We added the cheese sauce to balance the spicy flavor. It is also a staple in the college pantry. The plating was much easier now that we had multiple small things on the plate. It was easier to balance the forms and the contrasting colors were more visible. The sauce also helps tie the individual parts of the plate together.