Reasons Your Business Should Invest in Professional Video Production in Canberra
Video production services might greatly benefit your company. By investing in professional video production, you can produce engaging, educational videos that will draw in your target audience and set you apart from the competition. Video creation has become increasingly important in the business world in the past few years.
Over 81% of companies use digital video production as an effective marketing tool today. Creating high-quality videos may drive a lot of traffic to your company’s website or social media sites. The following are the primary reasons for investing in professional video production in Canberra.
1. People Prefer Watching Videos
Unsurprisingly, people prefer watching a quick video to reading extensive text about a company or item. Event videography in Canberra is more popular, memorable, and engaging for people than any other material created right now. Shorter videos typically have higher engagement rates. Keep your videos brief, to the point, and concise.
The most successful videos are those that are under two minutes long. But according to statistics, 33% of viewers will give up on a video after the first 30 seconds. Therefore, it’s crucial to invest in Canberra videography and have a powerful hook at your video’s beginning to grab the audience’s attention.
2. There’s Research to Back This
According to research, 95% of viewers recall more information after watching a video than after reading one. 97% of marketers claim that people can better grasp the products and services they offer thanks to video production in Canberra.
Consumers typically only retain 10% of what they hear and 20% of what they see, but they retain roughly 50%. Your customers will learn more about your organization and services/products by introducing specialized Canberra videography capabilities to your enterprise.
3. Most Popular Platform
Despite the popularity of social media apps like Facebook, Instagram, and Twitter, YouTube continues to reign supreme as the most widely used social media platform. Over 1 billion hours of video are watched on YouTube every day.
Over 1.9 billion people use YouTube globally, which makes up nearly one third of the internet! You may reach a larger, more engaged audience with commercial adverts on YouTube that leverage professional video production in Canberra.
4. Smartphones Usage
The typical iPhone or Android user uses their phone for over three hours daily. Social media takes up almost the entire three hours spent on mobile devices. On a mobile device, videos are watched more than 75% of the time. The consumption of mobile videos is doubling annually.
The amount of video consumed on social media sites has also been rising dramatically. Every day, Facebook receives approximately 8 billion video views. That is the reason your company should invest in Canberra videography.
5. Showcase Your Work
Your company can benefit from video creation to present your work interestingly and enjoyably. Presentations, tutorials, webinars, client testimonials, advertising, product videos, employee training, and live streaming are a few of the many uses for professional event videography in Canberra.
Conclusion
It is more crucial than ever to invest in video production in Canberra that promotes engagement, boosts customer loyalty, and reaches new audiences as businesses around the world become more aware of the value of video content and visual content, promising a variety of benefits for the corporate world.
