Although the number of followers on Instagram isn’t everything, it serves as a social proof for potential buyers; humans are often more likely to trust a company with many followers than one with very few. A company with many followers shows that they share content that is valuable, and perhaps most important; Many followers mean a greater chance of reaching your target audience — given that your followers is the “right” people, of course.
In this blog post, we share four tips on how to increase your followers on Instagram — and they are valuable whether you’re a marketer who wants to grow your business account, or an influencer who wants to get more followers into your personal account.
1. Find your niche — and stick to it
With millions of Instagram accounts out there, it is important that the visitor directly understands what kind of account you have, who the content is for and why he or she should follow you. Is it to gain new knowledge linked to digital marketing? Is it to show how much fun you have in the office and what a great employer you are? Or is it perhaps to inspire on fashion and decoration? What your Instagram niche is should reflect your business, or if you are an influencer; who you are, what your interests are and what you stand for.
2. Post continuously and at the right time of the day
As with most kinds of marketing, continuity is A and O. By posting frequently and continuously with qualitative content, you increase the chances that more people will see and engage with your posts. High engagement tells Instagram’s algorithm that your account is of high quality, which in turn is being rewarded. Here, it is important to work on a level that you can manage to maintain over time, given the time and resources available. To reach potential followers, you also need to choose the right time to post — that is, when your target audience is most active. You can easily find out the right time yourself with the help of Instagram Insights (given that you have a business account). You can also take advantage of the table that Later has produced over the best times to post, based on an analysis of 12 million posts.
3. Use location and #hashtags
A simple trick to increase the chance of being discovered by your target audience is to use Instagram’s feature to tag sites linked to your posts. On one hand, you can create a feeling that something is happening here and now and you also have the chance to show up in Instagram’s discovery view and in search results. The same goes for hashtags; By using the right tags, you also increase your chances of being found and getting more engaged followers.
4. Create a feed that is both relevant and attractive
Finally, although the looks is not everything, an aesthetically appealing Instagram feed is critical when it comes to growing its follower base. Unlike other social platforms, such as Facebook or Twitter, Instagram is based on images and aesthetics and most of us hang there largely to be inspired and motivated. As a marketer, it is important that you review your graphic guidelines so that the account is in line with your other visual identity. Play with colors and design and dare to be creative! As an influencer, you should think about how you want to appear and how visitors should feel when they come to your account. And of course, the feed should not only be attractive, but also relevant to your target audience — only then will you be able to grow your Instagram account for real.