This article is based on a report originally published on the Carbon Switch website.

At the first presidential debate climate change made a surprise appearance—an appearance that led to a less surprising response from the country’s Denier-in-Chief.

For those that missed the excruciatingly painful, debate here’s how it went down:

Biden described his plan to cut methane emissions.

Trump said, “He’s talking about the Green New Deal.”

Biden responded, “I’m talking about the Biden plan.”

Chris Wallace tried to mediate. And then for some reason Trump randomly blurted out, “And rebuild the building.”

Everyone spoke over each other and then…


In some US cities homes in the wealthiest zip code emitted 16 times more CO2 than homes in the poorest according to a new study.

This story originally appeared on the Carbon Switch website.

US homes produce a lot of emissions

Energy use in homes account for 20% of emissions in the US. If our homes were considered a country, they’d be the 6th largest emitter in the world.


Over the last 30 days I’ve written 30 stories. In the process I remembered what I love about creating things on the internet.

Shooting a timelapse in Norway for a YouTube video in 2017.

Before I started this 30 day story challenge I was in a creative rut. I hadn’t published anything in almost a year. The goal of the challenge was to force myself to do the thing I love doing most: write. In the last 30 days I’ve written 30 stories totaling about 25,000 words, which is more than I had published in the three years prior to starting the challenge.

This challenge has reminded me that there are no barriers to creating things on the internet. I started blogging 6 years ago. At the time I was frustrated at the (relatively)…


HOW I DID IT

Tell relevant stories, learn from the best, and keep at it

Photo by Headway on Unsplash

Over the last two years, I’ve written for national magazines like The Atlantic, FastCompany, and Quartz. In this piece, I’ve broken down the process I used to break into these publications. My hope is that it will help you get your ideas published and build your personal or company brand.

Two years ago, I returned to my hometown of Denver after five years away. I didn’t tell anyone except my family that I’d returned, and for the next two weeks I holed up at my parents’ house. …


Last week I spent the holiday week with Luke, my business partner, discussing our plans to scale Campfire Labs.

Something that I kept thinking about was Phil Libin’s Rule of 3 and 10 and this quote:

“When it’s just you, you know what you are doing and then you have three people and you have to rethink how you are doing everything. But when there are 10 people it’s all going to change again. And when there are 30 people it will change again. Same when you reach 100 people.

At every one of those steps everything kind of breaks…


What is a leader’s job? It’s a difficult question to answer in the abstract considering that leadership is required in fields ranging as broadly as business, government, and scientific research to name just a few. But there’s one skill that is required of a leader no matter the context and that’s the ability to make decisions with imperfect information.

Here’s an excerpt from Michael Lewis’ interview with Obama on this idea:

“Nothing comes to my desk that is perfectly solvable,” Obama said at one point. Otherwise, someone else would have solved it.

So you wind up dealing with probabilities. Any…


How to ask better questions and learn to fish in a world full of rotten salmon filets served on rusty silver platters

When I began my career in marketing I came up with a plan to learn as much as I could about the subject. My manager took a risk hiring a 19 year old kid and I wanted to prove he made a good decision. Every night when I came home from work I read articles online about marketing. On my way to work I listened to podcasts on the subject. I built lists of the smartest people in the field and sent them emails asking for advice. And to my surprise many of them responded. …


To solve problems like climate change we need to fix our crumbling democracy and stop pretending socially responsible business is the answer.

On November 2, 1916, Henry Ford awoke to some bad news. The night before had been one of the happiest moments of his personal life: his son Edsel was married to Eleanor Clay. But this morning would mark the beginning of one of the worst periods of his professional life. He was notified that two of Ford Motor Company’s minority shareholders, John and Horace Dodge, had filed a lawsuit against him. To this day, many experts refer to it as the most famous suit in corporate law.

Ford was well acquainted with the Dodge brothers. He had done business with…


Great stories are complex. They make you love a character one moment and hate them the next.

Great writing is great editing. The first draft is garbage. The second is a bit better. The third looks nothing like the first. Finally, the fourth is something worth sharing.

Great profiles of people require triangulation — interviewing five people about a single event so that scenes contain rich detail and dialogue.

Great writers submerge the I. They tell other people’s stories and emerge as characters only briefly when they have something important to say that only they can say.

But these things…


On November 28, 2006, David Axelrod wrote Barack Obama a memo in which he offered advice on whether or not the rising star in the Senate should run for President. He wrote, “You are uniquely suited for these times. No one among the potential candidates within our party is as well positioned to rekindle our lost idealism as Americans and pick up the mantle of change. No one better represents a new generation of leadership, more focused on practical solutions to today’s challenges than old dogmas of the left and right. That is why your Convention speech resonated so beautifully.”…

Michael Thomas

Founder of Carbon Switch

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