At Aurora we believe that self-driving technology will dramatically improve the safety, accessibility, and convenience of transportation. Our mission is to deliver these benefits safely, quickly and broadly. In service of that mission, we wanted to share some of our thinking on how we approach the development of this technology. We wrote much of this for our employees in 2017, and it holds as our technical strategy today. We hope that you find it useful.

Self-driving cars are an applied science problem; not conventional product development. We structure our organization to solve hard science problems and build our partnerships to…

If your goal is to get to the moon, you can show daily progress by building a taller ladder. However, despite getting incrementally closer, the ladder will never actually get you to the moon; for that, you need a different approach. The more effective way to get there is to design, build, and fuel a rocket ship. You don’t get off the ground as quickly, but with leadership, experience and hard work, when you do it’s exciting.

At Aurora, we’re taking the rocket ship approach to self driving technology. We’re building our autonomy system from the ground up, eschewing demo-ware…

We are excited to welcome two new directors to our board: Reid Hoffman, partner at Greylock, and Mike Volpi, partner at Index Ventures.

Reid is a peerless strategist who will help guide Aurora’s approach as we develop our technology, deepen our relationships, expand our partnerships, and bring self-driving technology to new markets and people. Mike is a master at building customer-focused businesses that rely on both hardware and software; his expertise and attention will help us build a global, world-class business.

“Autonomous vehicles will over the coming decades reshape transportation and have a far reaching impact on our cities and…

Realizing self-driving technology is among the most challenging engineering problems of our generation. Solving it holds the potential to profoundly impact our world.

The need
There is a deep human cost to driving: more than a million people lose their lives in traffic-related accidents on the world’s roads— another 30–50 million people are injured, with the vast majority (94%) due to human error. For those who are not touched by tragedy, transportation is the second largest expense in the family budget, behind only housing. Yet, for all of this expense, we drive our cars less than five percent of the time…

We are thrilled to announce our first strategic automotive partnership with the Volkswagen Group. Together we will bring self-driving technology to market quickly and safely around the world, with the service and quality expected of two leaders in manufacturing and technology.

For over eighty years, the Volkswagen Group has built world class capability in vehicle design and manufacturing. Today, the Group produces over 10 million vehicles each year across the world, from industry-leading brands Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Aurora and Volkswagen Group share a common vision for…

The Aurora Team


Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store