Curtis BatterbeeinNowTrendingDefining brand storytelling using the hero’s journeyStorytelling is en vogue, a phrase which here means ‘brands and agencies are all talking about it without taking due time to appreciate…Apr 6, 2017Apr 6, 2017
Curtis BatterbeeinBullshit.IST5 Creativity Tips Straight from GodThis year, I went looking for God.Feb 17, 2017Feb 17, 2017
Curtis BatterbeeinBullshit.ISTCopywriting is dead. Enter the era of Semantic Philanthropy.You’ve heard that TV is dead. Facebook is dead. Twitter — yep. Information era, cognitive era, content era, objectivity era, era of the…Jan 30, 20171Jan 30, 20171