Curt CannoninClear as MudThe Utah Jazz and PinterestBack in 1997, Grandma Phyllis (85 at the time) shocked me by casually referring to “her” Johnny Stockton and “her” other Jazz boys. I had…Jun 30, 2016Jun 30, 2016
Curt CannoninClear as MudSocial Media Branding FailsTo misquote Shakespeare: some social marketing campaigns are born to fail, some achieve failure, and some have failure thrust upon them…Jun 30, 2016Jun 30, 2016
Curt CannoninClear as MudApril Fool’s: Golden State Warriors Given a “Lyft” With Epic PrankLast week Lyft sponsored an April Fool’s Day prank pulled off by Golden State Warriors star Andre Iguodala, targeting teammate Festus…Jun 30, 2016Jun 30, 2016
Curt CannoninClear as MudDomino’s and Social Media: Turning a Crisis into an OpportunityAs a relative newcomer to studying social media and the way that brands use it to enhance their business, I have generally thought of…Jun 30, 2016Jun 30, 2016
Curt CannoninClear as MudSocial Media in the WorkplaceThere is no emoji that expresses my feelings about social media in the workplace, but thanks to Buzzfeed’s list of “19 Emojis All…Jun 30, 2016Jun 30, 2016
Curt CannoninClear as MudCause Marketing: With a Cause, or Just BeCause?It strikes me when thinking about cause marketing — when a for-profit company undertakes a campaign to support some kind of social cause —…May 5, 2016May 5, 2016
Curt CannoninClear as MudThe MIT PhotoOne of my favorite MIT Sloan traditions is the “letter photo”, where students who are traveling in groups — particularly on “official”…Mar 8, 2016Mar 8, 2016
Curt CannoninClear as MudWhy “Jessica’s Daily Affirmation” Went ViralJune 16, 2009 was a great day in Jessica’s life, but I do not think her parents had any idea that the 49 second clip of it that they…Feb 16, 2016Feb 16, 2016