Hours are stupid and clients don’t care about them

Curtis McHale
Aug 8, 2017 · 1 min read

Measuring time is literally the easiest way to assess someone’s dedication and productivity, but it’s also very unreliable. — Rest

Your clients don’t care if you put in 8 hours. They want value out of you. They want the value you provide.

Selling them hours is a lame way of making pricing easier. It saves you from the hard work of talking to your prospect to figure out the value to them in the work.

But hey, most people do it so it must be good…right?

Nope, it’s terrible, and who wants to be average anyway?

Have an awesome day

Curtis

PS: This is a sample from my email list. If you want a dose of how to run a business better 5 days a week subscribe. Like some say, it’s a weekday dose of an ass kicking so you can do what you know you should be in your business.

photo credit: fallentomato cc

Curtis McHale

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Married with a few kids, a dog and a few bikes. I help business owners build systems in to their businesses so they can stop working all the time

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