Feedback Has a Shelf Life — Make Sure to Activate

Everyone realizes their refrigerator is full of perishable goods, but most do not realize that user feedback also has a shelf life.

Feedback has a shelf life and basing your business strategy on expired feedback is an unnecessary risk.

Here is a straight forward feedback strategy that Blackberry could have implemented

The Right Person

The Right Questions

Existing customers

Potential customers

Customers who are canceling

The Right Time

Existing customers

Potential customers

Customers who are canceling

Here are a few things to keep in mind when trying to calculate the shelf life for your feedback

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I lead Qualaroo, we help companies understand why their customers and prospects make decisions about their brand product and service.

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Curtis Morris

Curtis Morris

I lead Qualaroo, we help companies understand why their customers and prospects make decisions about their brand product and service.

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