5 ways you can use content marketing to help drive business leads
If you’re struggling to drive leads for your business, you’re not alone. I’ve been there, too.
Lead generation is easily one of the most difficult parts of running any business, and it’s an obstacle many managers and owners get stuck on. Luckily, there’s a functional and effective way to get around it: content marketing. Here’s what you need to know:
What is Content Marketing?
According to Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Content marketing uses various types of written and online material, including blogs, e-books, white papers, brochures and social media to drive leads.
5 Ways to Generate Leads Through Content
Wondering how to use content marketing to drive leads for your business? Here are five tips I recommend to get started:
1. Research Your Target Audience
Content works best when it’s speaking to a specific audience. For best results, research your target audience extensively and create a target persona. You should know how old your target customers are, where they live, what they do and what their primary pain points are.
2. Create Landing Pages
Landing pages are fantastic for attracting leads and converting them. To build a functional landing page, be sure it caters to the overall purpose of your website, supports your business goals and includes an attractive headline and CTA.
3. Start Blogging
According to WebDAM, companies that blog on a regular basis earn 67 percent more leads than companies that don’t.
To get the most value possible from your content, I recommend that you make sure your blogs are speaking directly to your target audience. If you’re unsure of your ability to write quality content, hire a professional copywriter to handle it for you.
4. Use Visuals
Whether you’re writing a blog or creating a landing page, be sure to include visuals. In addition to the fact that the human brain processes visuals 60,000 times faster than text, people remember what they see more than what they read.
Include screenshots, images, charts and infographics in your content for more leads.
5. More Leads Start Here
While attracting qualified leads can be complex, content marketing is a fantastic option for making it work. Even if you’ve never used content marketing before, following the four tips I’ve laid out here will help you get started on the right foot.