Why you need a robust content calendar and how to build one

Curt Mercadante
Aug 24, 2017 · 2 min read

So, you want to build a successful content marketing program for your startup or small business?

Good.

The first key is consistency.

While you might be hit with inspiration for wonderful content today, it’s not something you can count on to happen on a daily basis.

Plus, work happens. Life happens.

Before you know it, you’ve gone a week without posting any content.

This is why a strategic roadmap is vital.

That roadmap is your monthly content calendar.

A good content calendar allows you to lay out the entire month of content ahead of you.

What buyer persona are you trying to reach?

On which days can you take advantage of holidays, world events, or other key milestones?

What content can you lay out at the beginning of the month to automate so that your marketing continues even when you get busy?

Yes, content calendars are important. But I also know they often get neglected.

That’s why I’ve put together this The Ultimate, Easy-to-Use Guide to Creating a Winning Monthly Content Calendar.

In this FREE guide, you’’ll find a step-by-step guide to helping you build a robust 30-day content calendar.

It’s short. It’s simple. And it’s designed to get you started.

I hope you’ll consider downloading it here.

)
Curt Mercadante

Written by

I help people define big, audacious objectives — and then crush them 🔥 I also host The Freedom Club Podcast.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade