A little bit background about Adobe MAX
This is my first time participated in the Adobe MAX event and the entire conference including the pre-conference that I have joined were WAY OVER my expectation. Why I would say that? Because it is much more than just an ordinary sit & listen type of conference. It involves a lot of hands-on courses and the valuable “tricks” where you can only learn in person.
Before jump into those techniques, which I will address more in next article, I kinda want to write down few questions that I have been asked in the past few days after the conference.
- What is Adobe MAX?
The Adobe MAX is an annual event held by Adobe in North America (open worldwide) and Japan (Japan has their own Adobe MAX). The purpose of the event is to promote the latest Adobe releases to those in the creative industry. It started in 2003 from Macromedia (Dreamweaver) with the name, “MAX”. After Macromedia was acquired by Adobe 2 years later, Adobe inherited the tradition since then till today. So it is kind of the 13th years birthday for the Adobe MAX this year.
- Why should you attend?
If you are using Adobe product OR you are a designer, this is the full packed workshops, training courses, social meet-up, and the connecting environment for you to gear up your creative energies. There are different vendors, partners whose products are supporting Adobe system onsite for you to ask questions in person. You will be able to access the latest tools, support or Q&A in person with Adobe product teams to learn more insight and tricks as well.
This year, there are 14,000+ participants attend the events.
- What you can get from this conference?
The conference structured in 2 days pre-conference full-day training courses specific for different domains (print, analytic, digital design and etc.) and 3 days main conference events such as Keynotes and other 1~2 hours long sessions, courses, or lab. Each session, courses, and hands-on lab come with very well organized goals and “what you can take away” from its topics.
Session: Mostly the conceptual knowledge transfer such as case study or introduction of specific tools from the speaker by using PowerPoint or demo on stage.
Course: Mostly it is a demoing how to use or when to use 1 or more new features for specific Adobe tools by speaker.
Hands-on lab: It is a in-class training to teach you step-by-step to complete 1 or more tasks that may involve 1 or multiple Adobe products. It come with 1 or 2 major teachers and 2 to 3 teaching assistant in the classroom. Some of the lab courses are come with pre-equipped machines for students to use, some of the lab courses require students to bring their own machines to attend the courses.
Most of the sessions are recorded and all the course materials(practice files that you used in the class) are available for download or saved after the class. In general, after the conference, you will be able to know how to use their products and new features without trouble. (Depends on what tools/mediums that you selected.)
Other than above information, there are a lot of fun experiences you can try out in between the conference session, courses and hands-on lab. Such as community pavilion, Adobe gallery, graffiti boards and lounge/bike/yoga areas. (Will post some pictures tomorrows!)