Latest Facebook Marketing Trends in 2017
It won’t be wrong to say Facebook has become a part of our lives. This social networking platform has been influencing our personal lives since years and now plays a major role in our professional lives as well. Talking about digital marketing, Facebook has given a new ‘face’ to the online marketing trends. Over a decade, it has transformed completely to a billion dollar social media network connecting people personally and professionally. Marketers and advertisers are focusing more on this popular social platform for improved business prospects. They alter and formulate their marketing strategies, targeting audience on Facebook. Recently, there have been certain alterations in the Facebook marketing trends in 2017. Here are some trends discussed in detail.
Less Page Posts bring more Organic Reach
A study was conducted by experts, seeing the fall of organic reach by Facebook page posts. The objective of this study was to note the impact of page posts on organic reach, user engagement and analysis of any negative feedback.
It was revealed that marketers or advertisers who posted once a week got around 15% organic reach on an average. On the contrary, the ones who posted 3–4 times a week on their official page could reach only 10% of their target audience. Following this, pages on which daily posts were updated got an average reach of 8.42%.
Ultimately, it was noted that decreasing number of Facebook posts will improve your organic reach and user engagement. So, the next time you post on your official page, keep track of the count.
Videos to become the Future of Marketing Brands
Soon, videos will be seen dominating the advertising and marketing industries in California and other parts of the world. Facebook statistics is evident that the average time users invest in watching videos on the social site is 100 million hours. Imagine how well you can promote your brand through interesting videos ads! Video content is taking over images and text content, becoming an amazing medium of storytelling and interaction. The ‘live’ feature on Facebook serves as a great marketing tool for business owners and advertisers. Users respond more actively on live videos than the uploaded. Now you know the areas of improvement.
Mobile is King
The fact that mobile phones searches have taken over desktops is no more a myth. Today, you must have a responsive website that supports iOS and Android devices. If you don’t, chances are high of getting penalised by Google. Not just Google, Facebook has also revealed that out of its 142 million users, 13 million are the ones accessing it on their mobile phones. Being a marketer, you should attract more customers to improve your and thus, having a mobile-optimised site is an essential part of your marketing strategies.
Ads are an Important Element in Your to-do List
In the last few years, the importance of ads has been emerged out as a strong point of concern amongst marketers. All of us know the necessity and benefits of posting ads on social networking sites, mainly Facebook. With ads, you can reach a larger audience in any part of the world. It is a great marketing tool for brands to promote their business positively. You can boost your sales, engage users, increase brand awareness.
On following these latest web marketing in California, you will see your business achieving great heights.