Christopher WithamDon’t believe the (AI) hypeIt’s apparent, given the number of recently published articles, social buzz and national television coverage on the subject, many people…Dec 20, 20221Dec 20, 20221
Christopher WithamThe Value of Values — Using Emotion to Drive Greater Engagement for Food & Beverage BrandsYou’re a consumer. Think about your favorite food and beverage products. Why do you love them? Is it because of their taste, scent or…Aug 27, 2018Aug 27, 2018
Christopher WithamValues-Based Marketing—Activating Your Direct-to-Consumer Strategy from the Supply Chain to the…Marketers are continually turning to values-based marketing to meet changing consumer expectations and position their businesses for…Aug 27, 2018Aug 27, 2018
Christopher WithamValues-Based Marketing—Reframing Your Direct-to-Consumer Strategy to Win Hearts & MindsBy definition, values-based marketing is an appeal to consumer values and ethics. It is a shift from product-centric to consumer-centric…Aug 27, 2018Aug 27, 2018
Christopher WithamWhy Ask Why? An Irrefutable Use Case for Performing Qualitative ResearchAccording to Simon Sinek, best selling author of Start With Why, “People don’t buy what you do; they buy why you do it.” For many…Aug 27, 2018Aug 27, 2018
Christopher WithamThink Small, Go Big—How Micro-segmentation Produces Macro ResultsConsidering our increasingly nuanced understanding of consumer behavior and the saturation of media and retail environments, it’s no wonder…Aug 27, 2018Aug 27, 2018
