Camels Or Unicorns: Pick Your poison

What are unicorns?

Unicorns are classified as businesses that grow very large very fast. Imagine companies like Amazon or Google, performing an action known as blitzscaling. This involves attempting to scale your company as fast as possible to grow it to extreme levels of output. When done right, you can see your company soar in scalability.

Photo by Meritt Thomas on Unsplash

Are there negatives?

There can be a large amount of risk to starting a company in this manner is very large. Failure to meet the astronomical demand can happen, and you must properly balance all channels of your business to make sure one element doesn’t outgrow the rest.

What is the opposite of a unicorn?

The opposite of this would be a camel. Camels are meant to be a slow burn. They do tons of market research, and work on getting the right prices and elements the first time, so there’s no need to constantly be proactive in changing your business model. Once the slow burn gains steam, you have a properly built business with all your bases covered. It takes time, and you have to make sure you cover the proper avenues, but it’s an extremely safe method of doing business.

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