And I suspect Pokémon Go took into account the gaming community’s enthusiasm for sharing information.
How Pokémon Go Convinced Its Userbase to Onboard Each Other
Meg Green
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or they just ran out of time/forgot to do onboarding. and it worked out because it was insanely popular, which is a pretty big bet if you ask me. If you aren’t working with a beloved brand, I wouldn’t try it.

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