And I suspect Pokémon Go took into account the gaming community’s enthusiasm for sharing information.
How Pokémon Go Convinced Its Userbase to Onboard Each Other
Meg Green

or they just ran out of time/forgot to do onboarding. and it worked out because it was insanely popular, which is a pretty big bet if you ask me. If you aren’t working with a beloved brand, I wouldn’t try it.

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